Video Marketing

The Power of Using Video in Your HR Recruitment Strategy

Video is the most versatile and self-sufficient engagement medium currently available to businesses. It can enlist investors, entice customers, and convince critics. Forrester research fellow James McQuivey found that one minute of video is worth 1.8 million words, and marketing researchers have proven time and again that video can sell, motivate, educate, and mobilize. But...

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7 Types of Explainer Videos with Examples

7 Types of Explainer Videos (with Examples)

Explainer videos can have a powerful impact on their audiences. In this blog post we look at examples of the main types of explainer videos and the reasons why they are so effective for businesses.

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9 Ways to Use Promotional Videos in Your Sales Funnel

9 Different Ways to Use Promotional Videos in Your Sales Funnel

In this article,we look at ways to use promotional videos in your sales funnel including examples of the different types of promotional videos and where they belong in the buyer’s journey.

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What is branded content and why does it matter?

What is Branded Content and Why It Matters?

What in the world is branded content? If you are in the marketing, advertising or entertainment world, you probably hear this phrase thrown around more and more, but few really understand what it is. Branded content is a blend of marketing, social connectivity, and (most importantly) storytelling. It approaches consumers from an emotional and personal level....

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Social Media Video Best Practices

Your clients and customers are watching a LOT of social media video. Both Snapchat and Facebook have both exceeded 8 billion video views per day. YouTube has over a billion users with 1 billion hours watched daily. There are over 600 million Instagrammers.

If your brand is not creating and promoting video on social media channels, then you are missing a huge opportunity! In this post, we examine best practices for social media video creative.

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Creative for Video

5 Signs that your Creative is Great

Coming up with great creative for video is tricky. If you’re not sure your agency is handling the challenge, test their last idea with this list.

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Video Marketing Strategies and Trends

Creating a Video Marketing Strategy

Video marketing continues to grow and will keep expanding. If your business isn’t using video as a marketing channel yet, it shouldn’t be long before you make the leap and start considering video marketing strategies in your plan.

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