Corporate Video Production Services: Business Video

Corporate Video Production Services

At The DVI Group, we have created hundreds of award-winning business & corporate video productions.

Corporate videos play an important role in a comprehensive marketing strategy.

Use a well-targeted, quality corporate web video on a business website to establish identity, explain and sell products and services, or to promote an event or tradeshow increases traffic and time spent on a web page. This yields better rankings and more leads.

By 2018, 69 percent of total Internet traffic will be video. Source: Cisco.

We specialize in creating powerful creative corporate videos including:

• Corporate Identity Videos
• Sales Videos
• Explainer Videos
• Promotional Videos for Business
• Corporate Event Video

Protect Marketing ROI by Investing in Quality Corporate/Business Videos

Being in business means keeping one eye on the bottom line at all times.  Your business video should be no different. From blockbusters shot in Hollywood, to your business video produced in Atlanta, video production comes in many shapes and sizes.

Whether your project is a training video, a promotional video, or event video for an upcoming tradeshow, you need to make sure you are marketing yourself in the most cost-effective way possible.

That means keeping video production costs manageable without taking shortcuts that could hurt your brand, or risk the success of your video.

Expand Reach with Branded Business Video

Customers have come to expect video content when browsing a site or preparing for a purchase.  If your marketing strategy doesn’t include business video, you may be setting yourself up for failure.

40% of viewers visited the store/brand website after seeing a branded video on their smartphones. Source: Google

Having a great website just isn’t enough anymore.  Not having an embedded video on your homepage could be the difference between earning a lifetime customer, or driving them to your competition.

On the bright side, there’s no better way to hook a customer than with video.  When done correctly, a business video will reach your customers in a fraction of the time that it would take them to browse your whole site.

Tell Your Corporate Story with Video and Create a Human Connection

Think of it as a first date with your customers.  It’s a chance to show them who you are, what you can do, and why they should care.  But that’s not the only reason your business needs a video.  Its also a chance to speak to who they are as people, and invite them to form a personal connection with your brand.  If you can make them laugh, cry, or care about your video, you’ve made a powerful connection.

Other Considerations in Business Video Production

You probably have a lot to say about your business, and you should!  That said, don’t feel like you need to get every single detail into a single video.  Viewers are much more likely to retain one, simple straightforward message than a hodgepodge of ideas thrown into a four minute video.  Keep your content short, focused, and high quality, and you’ll be just fine.

The play button is the most compelling call to action.
–Andrew Cowling

Business Video Checklist

If you’re planning your business video production strategy, follow the steps below to make sure you get the results you want.

• Make sure you keep your brand in focus.  Don’t sacrifice on quality.
• This is your first date with new customers.  Keep the focus on them, not on you.
• Keep your messaging short, and targeted to keep up retention.
• Contact The DVI Group to find out how video can help grow your business.

Video Production Process