Video Production Script Writing
We partnered with Zerorez Atlanta to create this Zerorez TV Spot featuring a creative script.
Why You need a Professional Video Production Script
It's impossible to build a great marketing video without having a great script first.
Your video production script is the skeletal system for your corporate video production - the bones that support your messaging, and help you move through your story.
If you have a bad script, you're definitely going to end up with a bad video.
That's why it's so important to trust your video scriptwriting to a professional. And not just any professional, but a writer who specializes in video script. Unlike written copy, or writing for a blog or website, the script for your video has to be read out loud.
See the Nuskin Case Study for this corporate compliance video.
Align the Message in Your Video Script with your Audience
Understanding who your audience is, and why they want to interact with your business is the first step, but good scriptwriting for video goes deeper than that.
First, you need to know what your core message is, and align it with your audience. No matter how great the engineering on your tractor might be, the farmer cares more about taking care of his crops than oiling his engine.
Stay Focused on What Your Customers Care About
Don't get sucked into the nitty-gritty details of a product or service unless you can make it relevant to your customer's life. A good scriptwriter will help you focus on the aspects of your business that your customers really care about.
See the SalesFusion Explainer Video Case Study for this corporate SaaS explainer video.
A great script is also sensitive to the audience's patience. Even your most loyal customer isn't going to be as invested in your business as you are. That's why it's so important to hire a professional scriptwriter to keep your message focused and digestible.
You want to be respectful of your audience's time, and offer them value in exchange for watching your content.
Keep It Simple
Since your script needs to be read aloud, it's also important to keep the sentences simple, and easy to understand. Your customers can't go back and reread copy like they can in print marketing.
Proper scriptwriting can streamline your copy so that it gets your point across without losing your audience.
- Know what you want to say
- Don't get distracted by other topics or sucked into nitty-gritty details
- Keep it short. A single page of script could be as much as 2 minutes of video.
- Keep it simple. Complex sentences and running adjectives are harder to track in video than in print.
- Learn more about how to write script for video.
- Work with a professional scriptwriter from The DVI Group.