Explain What You Do & Why it Matters
Easily seen and easily understood.
When you show the function of your product with visual demos and how-tos, you make it accessible and desirable to potential customers.
Customer service that’s a click away.
You know the questions your audience usually asks. Stop misinformation in its tracks and save customer service manpower by explaining things clearly from the start.
Talk directly to your market.
Have a conversation with your target audience using video. Look consumers in the eye and speak to them honestly and, through it all, bring the human element to your business communications.
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What is explainer video animation?
Explainer Videos are short online business marketing videos that explain your company’s product or service. Explainer videos are frequently animated, but not always. Often explainer videos are used on website landing pages to increase conversion, but they are effective on home pages as well as specific product pages.
Does explainer video have to be animated?
Explainer videos can be both live action or animated, and are often a combination of the two.
Like animated explainer videos, Live Action Explainer videos accomplish the same goals of explaining your product or service, they just do it with real people. Using flesh and blood people in an explainer video is a good option when you really want to connect with the viewer on an emotional level. This is often a good choice for people-oriented products and services as demonstrated in this explainer video for TeleAck.
96% of the 1,000 respondents to a survey said that video content was useful when making purchasing decisions online.
Source: Tubular Insights
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Explainer Video Articles
Learn more about explainer video production including topics in 2D & 3D animation in video.