Corporate Training Video Production
Instructional & Training Videos help you showcase your processes in a way that no instruction manual can rival.
You’ve probably heard the cliche “A picture is worth a thousand words.” Well, with twenty-four pictures in every second of every video, it may be time to throw away those instruction manuals. Video helps you showcase your processes in a way that no instruction manual can rival.
Training videos aren’t just for orienting new hires, either. You may need an instructional video for your new product, or training video tutorials to help customers get extra value out of your services. Video training is the most intuitive, straight-forward way to make your point and make it stick.
Video training is the most intuitive, straight-forward way to make your point and make it stick.
Great Educational Training Videos Consider What the Audience Doesn’t Know
Teaching is harder than it sounds. The more you know about a subject, the harder it gets to separate your expertise from common knowledge.
For example, a training video on sewing curtains that starts with hemming techniques will lose the customer who doesn’t know how to thread their machine.
A great place to start your training video production is to identify what your audience knows, and, more importantly, what they don’t. If you understand what they know going in, you can avoid confusing them by skipping steps, or boring them with information they already have.
It is also useful to identify the parts of your process that are most confusing for your audience. Maybe there’s one issue that drives a lot of customer support phone calls, or maybe your workforce is still having trouble with one particular policy or procedure.
A training video can be a great way to solve problems like these, but only if you build it with awareness, and focus.
Special Considerations for Corporate Training Video Production
Corporate training videos exist specifically to help the audience learn something. Most audience members intuitively understand that, and are going to give you their full attention. Since your audience is actively engaged in the video, you have more leeway when it comes to duration with a training video than you would with other formats. That being said, viewer patience is still a limited resource. Confuse or bore your audience, and they will give up on your training video production in a heartbeat defeating the purpose of the training.
That’s why clarity is at a premium in corporate training videos.
Diagrams, animations, and extremely focused scripts are all important tools in conveying your message with video. Make it simple, make it clear, make it successful.
Last but not least, don’t forget that this video is still a branded experience for your audience. You don’t need to drill them with marketing material, but you do need to make sure that the video is a helpful, positive brand experience. If you can make your training a positive experience, your audience will remember that association longer than any advertising campaign.
Training Video Checklist
If you’re planning a training video production, follow the steps below to make sure you get the results you want.
- Identify who your audience members are, and what they know before they see the video.
- Break your task or message down. If you constantly ask yourself “how do I do that,” you’ll be on the right track.
- Think about what parts of the process are the most confusing for your audience.
- Identify any areas where diagrams or animations would add clarity.
- Don’t forget: Your video is your brand.
- Contact The DVI Group to help build a clean, clear, instructional or training video.
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