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The DVI Group

Atlanta Video Agency | Video Production Company

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Web Video Production

Website Video

Website Video Production Experts
Through our Web Video production services, The DVI Group helps companies produce engaging video content for use on websites and social media.

Featured: Website Product Video Hansgrohe

This product video shows the custom tailored Select Suite shower by Hansgrohe.

See the video

Featured: Brand Overview Video Concourse Financial Group

An exciting website and social media brand video for Concourse Financial to kickstart their success.

See the video

Featured: Animated Explainer Video Sage

A clean animated explainer video with informative visuals for HR SaaS company, Sage People. 

See the video

High-quality Website Video Content Engages at a High Rate

We all know how important it is to have a great website. In today’s media landscape, populating that website with video content is just as important! It’s not enough to get people to your website, you need them to interact, engage, and hopefully ingest some of your messaging.

Web videos can be used effectively for:

  • Product Explainer Videos
  • Storytelling Marketing
  • Digital Marketing Campaigns
  • Web Video Ads

Video attracts 2-3X as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines.

Source: Marketing Sherpa

Internet video has matured, and consumers are demanding it as their preferred content delivery method.  If you want to cut through the clutter and reach your customers where they are, a web video production is the way to go.

Put yourself in your customer’s shoes. Would you rather read pages of dry text, or watch a web video that engages your senses? Which method is more likely to create a lasting impression?

Check us out.

Explore our web video portfolio »

Website Home Page Video

If you have a good website, you have a huge headstart towards understanding your audience. A good website has a natural flow, and well organized information. Your video project should be no different.

Don’t make the common mistake of trying to say everything about your entire company in a single (often painfully long) video.  Just like your homepage is an introduction to the rest of your site, let your homepage web video serve as a friendly introduction and overview.

Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.

Source: Mist Media

Integrate Video Throughout Your Website

Web video production doesn’t start and stop with your homepage. Integrating video throughout your site will help create a guided experience, and let you highlight the message that’s most important on each page.

It also lets you tailor messaging to the audience that is most interested in a particular topic.  The great news is that the deeper into your site a customer gets, the more engaged they are with your content, and the longer they will watch a video.

Use Web Video to Improve SEO

Your web video is a great tool for communicating with your customers, but its also a great way to not only drive people to your site, but also increase the time spent on a page. With proper optimization, video can be a major asset to your website’s SEO.

Consider what search terms you want, and build your video description and metadata around that.  You might even want to transcribe your video content for an additional SEO boost. Long story short, search engines care about video, and so should you.

Blog posts incorporating video attract 3X as many inbound links as blog posts without video.

Source: SEO Moz

Web Video Checklist

If you're planning your web video production strategy, follow the steps below to make sure you get the results you want.

  • Consider your audience for each page.  Don’t try to put everything in the same video.
  • Keep your homepage content broad and accessible.
  • Divide your video content the same way you organize your website.
  • Think about ways to leverage your video for SEO.
  • Don’t neglect the blog! Video content is a great way to populate your blog. Repurpose footage from the video shoot to create additional content for your website down the line.
  • See some of our examples of web videos.
  • Call Atlanta’s best video production company The DVI Group to help you execute your strategy.

Let's work together.

Let’s develop creative website & social media video ideas.

Contact us

Featured Case Study

Salesfusion

Explainer Video

We animated a 2D stylized video to explain a marketing automation company’s services.

See Case Study

Articles—

Website & Social Media Video Articles

Learn more about web video production for websites and social media.

PR Video as a Source for Good

PR Video as a Force for Good

Video’s humanizing and emotive effects are especially useful in the world of public relations...
Read More
The Power of Using Video in Your HR Recruiting Strategy

The Power of Using Video in Your HR Recruitment Strategy

Video is the most versatile and self-sufficient engagement medium currently available to businesses. It...
Read More
Social Media Video Best Practices by Platform

Social Media Video Best Practices

Your clients and customers are watching a LOT of social media video. Both Snapchat...
Read More

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1486 Mecaslin Street NW
Atlanta, GA 30309

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