Video Production Services: Web Video Production

Web Video Production Services

Through our Web Video production services, The DVI Group helps companies produce engaging video content for use on websites and social media.

Web videos can be used effectively for:

• Product Videos
• Storytelling Marketing
• Digital Marketing Campaigns
• Web Video Ads

High-quality Website Video Content Engages at a High Rate

We all know how important it is to have a great website.  In today’s media landscape, populating that website with video content is just as important!  It’s not enough to get people to your website, you need them to interact, engage, and hopefully ingest some of your messaging.

Video attracts 2-3x as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines. (Source: MarketingSherpa)

Internet video has matured, and consumers are demanding it as their preferred content delivery method.  If you want to cut through the clutter and reach your customers where they are, a web video production is the way to go.

Put yourself in your customer’s shoes. Would you rather read pages of dry text, or watch a web video that engages your senses? Which method is more likely to create a lasting impression?

Website Home Page Video

If you have a good website, you have a huge headstart towards understanding your audience.  A good website has a natural flow, and well organized information.  Your video project should be no different.

Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google. (Source Mist Media)

Don’t make the common mistake of trying to say everything about your entire company in a single (often painfully long) video.  Just like your homepage is an introduction to the rest of your site, let your homepage web video serve as a friendly introduction and overview.

Integrate Video Throughout Your Website

That’s not to say you shouldn’t can’t dig deeper.  After all, web video production doesn’t start and stop with your homepage. Integrating video throughout your site will help create a guided experience, and let you highlight the message that’s most important on each page.

It also lets you tailor messaging to the audience that is most interested in a particular topic.  The great news is that the deeper into your site a customer gets, the more engaged they are with your content, and the longer they will watch a video.

Use Web Video to Improve SEO

Your web video is a great tool for communicating with your customers, but its also a great way to not only drive people to your site, but also increase the time spent on a page. With proper optimization, video can be a major asset to your website’s SEO.

Consider what search terms you want, and build your video description and metadata around that.  You might even want to transcribe your video content for an additional SEO boost. Long story short, search engines care about video, and so should you.

Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (Source: SEOmoz)

While we’re on the subject of SEO, don’t forget about blog content.  If you’re already planning a web video production, think about ways to repurpose footage from the shoot to create additional content for your website down the line.

Constantly updating your site will boost your search rankings and give you another touch point with your customers.  Video content is a great way to populate your blog.

Web Video Checklist.

If you’re planning your web video production strategy, follow the steps below to make sure you get the results you want.

• Consider your audience for each page.  Don’t try to put everything in the same video.
• Keep your homepage content broad and accessible.
• Divide your video content the same way you organize your website.
• Think about ways to leverage your video for SEO.
• Don’t neglect the blog!
• See some of our examples of web videos.
• Call Atlanta’s best video production company The DVI Group to help you execute your strategy.