High-quality Website Video Content Engages at a High Rate
We all know how important it is to have a great website. In today’s media landscape, populating that website with video content is just as important! It’s not enough to get people to your website, you need them to interact, engage, and hopefully ingest some of your messaging.
Web videos can be used effectively for:
- Product Explainer Videos
- Storytelling Marketing
- Digital Marketing Campaigns
- Web Video Ads
Video attracts 2-3X as many monthly visitors, doubles time on site, and has a 157% increase in organic traffic from search engines.
Source: Marketing Sherpa
Internet video has matured, and consumers are demanding it as their preferred content delivery method. If you want to cut through the clutter and reach your customers where they are, a web video production is the way to go.
Put yourself in your customer’s shoes. Would you rather read pages of dry text, or watch a web video that engages your senses? Which method is more likely to create a lasting impression?
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Website Home Page Video
If you have a good website, you have a huge headstart towards understanding your audience. A good website has a natural flow, and well organized information. Your video project should be no different.
Don’t make the common mistake of trying to say everything about your entire company in a single (often painfully long) video. Just like your homepage is an introduction to the rest of your site, let your homepage web video serve as a friendly introduction and overview.
Having video on the landing page of your site makes it 53% more likely to show up on page 1 of Google.
Source: Mist Media
Integrate Video Throughout Your Website
Web video production doesn’t start and stop with your homepage. Integrating video throughout your site will help create a guided experience, and let you highlight the message that’s most important on each page.
It also lets you tailor messaging to the audience that is most interested in a particular topic. The great news is that the deeper into your site a customer gets, the more engaged they are with your content, and the longer they will watch a video.
Use Web Video to Improve SEO
Your web video is a great tool for communicating with your customers, but its also a great way to not only drive people to your site, but also increase the time spent on a page. With proper optimization, video can be a major asset to your website’s SEO.
Consider what search terms you want, and build your video description and metadata around that. You might even want to transcribe your video content for an additional SEO boost. Long story short, search engines care about video, and so should you.
Blog posts incorporating video attract 3X as many inbound links as blog posts without video.
Source: SEO Moz
Web Video Checklist
If you're planning your web video production strategy, follow the steps below to make sure you get the results you want.
- Consider your audience for each page. Don’t try to put everything in the same video.
- Keep your homepage content broad and accessible.
- Divide your video content the same way you organize your website.
- Think about ways to leverage your video for SEO.
- Don’t neglect the blog! Video content is a great way to populate your blog. Repurpose footage from the video shoot to create additional content for your website down the line.
- See some of our examples of web videos.
- Call Atlanta’s best video production company The DVI Group to help you execute your strategy.
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