Reach & Engage Online Shoppers
Meet them where they’re at.
E-customers already shop from the comfort of the screen. Speak to them on screen as well and watch your numbers rise.
Enhance the shopping experience.
Your customers are used to consuming a flood of video content online, so engage them with the quality of imagery they’ve come to expect.
Everything to show for it.
When customers see service and product videos before purchasing, they understand your business. And when they understand, they stay confident they made the right purchase choice.
Why is video important to ecommerce?
Video is important to an ecommerce marketing strategy primarily because it lets potential customers understand products better - so that they feel good about making a purchase.
Online shopping customers can’t physically touch ecommerce products before buying. Product videos overcome this by demonstrating the product in action and giving customers much needed context for how the product will function in their life.
What types of video are used in ecommerce?
Use ecommerce video to engage customers at every point in the buyer's journey. Some common types and uses of video in ecommerce include:
- Product overview video
- Product close up detail video
- Satisfied customer testimonial video
- Product tutorials and explainer videos
- Lifestyle brand video
- Consider using interactive video to invite watchers to 'click to buy'
88% of people say that they’ve been convinced to buy a product or service by watching a brand’s eCommerce video.
Let's work together.
Let’s develop great strategic ecommerce video ideas.
Ecommerce Video Articles
Learn more about using video for ecommerce. Read the latest insightful articles written by Atlanta's top ecommerce video production agency.