Home Depot—the world’s largest home improvement retailer—wanted a fresh video series explaining how to install some of their most popular home flooring types. We stepped into the mind of the home DIYer, crafting a conversational script, “helpful tips” graphics package, and custom film set built to withstand nails and saws. The final product was a playlist of five tailored videos, each with important safety tips and techniques to ensure that Home Depot customers feel confident getting the job done.