In this article,we look at ways to use promotional videos in your sales funnel including examples of the different types of promotional videos and where they belong in the buyer’s journey. Read More »
What is Branded Content and Why It Matters?
What in the world is branded content? If you are in the marketing, advertising or entertainment world, you probably hear this phrase thrown around more and more, but few really understand what it is. Branded content is a blend of marketing, social connectivity, and (most importantly) storytelling. It approaches consumers from an emotional and personal level.... Read More »
Video Production Cost Guide
How much does making a video cost? Overwhelmingly, this is the most common question we get. It’s a tough one to answer. Producing a video is an important investment for any company, and finding the right solution needs to be handled with care and attention to detail. We know that’s not a very helpful answer.... Read More »
Social Media Video Best Practices
Your clients and customers are watching a LOT of social media video. Both Snapchat and Facebook have both exceeded 8 billion video views per day. YouTube has over a billion users with 1 billion hours watched daily. There are over 600 million Instagrammers.
If your brand is not creating and promoting video on social media channels, then you are missing a huge opportunity! In this post, we examine best practices for social media video creative. Read More »
5 Signs that your Creative is Great
Coming up with great creative for video is tricky. If you’re not sure your agency is handling the challenge, test their last idea with this list. Read More »
Making the Case for Using Video in Corporate Learning & Development
Most companies have only just begun to understand what video can do for their business. As learning and development (L&D) professionals and Human Resources departments search for new and inventive ways to share knowledge, the benefits of using video in corporate learning & development as an educational tool have become increasingly clear. Read More »
Choosing a Video Company: Videographer vs Production Company vs Agency
You know the story. Three pigs. Three houses (straw, sticks, bricks). The straw house pig built his on the cheap, as did the stick house pig. And because they lowballed it, the wolf gobbled them up. The brick house pig, on the other hand, lived happily ever after in his sturdy domicile. A significant proportion... Read More »
The DVI Group Ranked a Top Video Production Agency
The DVI Group is at the Top of the 2017 Clutch List of Video Production Companies A recent research report and related press release from B2B research firm, Clutch names The DVI Group one of the Top Video Production Agencies. Clutch is a ratings and reviews site based in DC. They cover agencies with various specialities... Read More »
Project Spotlight – Jvion Health
Video production project spotlight and client feedback from JVION Health for the corporate overview video created by The DVI Group. Read More »
7 Types of Explainer Videos (with Examples)
Explainer videos can have a powerful impact on their audiences. In this blog post we look at examples of the main types of explainer videos and the reasons why they are so effective for businesses. Read More »
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