Whether you’re talking to customers at the top of your sales funnel or new employees starting their first training day, and whether you’re sending video to investors or interested customers who have no knowledge of your products and services, video is a crucial component of your larger corporate strategy. Some business leaders believe the most successful types of corporate video begin and end in content marketing, but we’re here to challenge that idea. These corporate video examples show how corporate video is so much more.
In this article, we’ve compiled some tried-and-true corporate video ideas, along with some real-life examples to match. We think these ideas might just inspire you as you budget for your next video project, so take a look.
Ready to turn your corporate story into real ROI? Give us a call to learn more about how our business video strategy can take your content to the next level.
Types Of Corporate Video: Brand & Company Culture
Among corporate video examples, the types below share big-picture messages with the goal of gathering bigtime results from viewers.
1. Life beyond work/work-life balance
This is a new type of video that emphasizes healthy, balanced living that leads to healthy, balanced working. Brands like Dropbox (below) release “life beyond work” videos to showcase their employee benefits and acknowledgement of employees’ holistic wellbeing.
2. A day in the life, employee interviews
This type of video—which holds the potential to be one of our most funny corporate video ideas—advertises your company culture and day-to-day camaraderie.
Related: See the best video advertising examples we could find »
3. What we care about, mission statement
Like MF Shipping Group below, brands use mission statement videos to share their message with the world and craft a picture of value-centric work.
Learn more about the different types of explainer videos »
Product And Service Marketing Videos
As corporate videos extend from a company’s overall mission and vision to key products and services, explainer videos and other videos shown below can educate your audience effectively. Use them to cover audience knowledge gaps, generate excitement for new manufacturing processes, or even to address controversy.
4. How it’s made video
This classic type of video generally uses powerful b-roll footage and behind-the-scenes views of your operation to craft an exciting piece that helps educate and inspire.
5. How it works video
Like the example below that makes use of animated video production, a 'How it Works' video can be used to establish your thought leadership and expertise in a certain industry for viewers with all levels of interest in your brand.
6. Product explainer video
Similar to the “how it’s made” video featured above, this type of corporate video showcases a product in action. It’s especially useful for companies making new, pioneering products with features that an audience may have never seen before.
7. Product demonstration video
This is a chance to show your product being used by an expert. A great business video agency will often suggest you gather knowledge from a subject matter expert, then hire a voiceover artist who can share that information in an engaging manner—either way, this is a product demo with video and audio guidance to help the viewer along.
Onboarding & Training Video
The type of corporate video is for the new recruits to your organization, or for existing employees who have transitioned to a different role. Videos like this are a valuable chance to encourage employee retention, satisfaction, and engagement by investing in an important characteristic of your workforce: their collective knowledge.
8. “We love our job” video
The “We love our job” video is encouragement in video form. It’s best used as a bright declaration for new employees and those who might be nervous about starting out with your company.
9. Campus tour video
For brands with impressive offices or desirable on-location perks, this type of video—illustrated below by a French startup collective with an extensive campus—is a valuable way to perform a sort of virtual orientation for new employees.
10. Interactive training video
In keeping with our dedication to the power of interactive video, we often recommend interactive training video as a great way to test out your organization’s interactive storytelling capabilities. In this example, door manufacturer LaCantina creates a beautiful interactive piece that could be used both for training sales reps and enticing customers.
See this example of an interactive training video »
Conference & Tradeshow Videos
Tradeshow videos and conference video are useful when deployed before, during, and after corporate events. They offer a way to spice up conference content and create buzz around your brand’s initiatives.
11. Event promo
This type of video, shown before an event, is great for encouraging ticket sales and garnering more attendees.
12. Event hype video
As we show in our video for Pike Nurseries below, a video shown to employees during a company event can go a long way toward generating excitement.
Learn more about this video for Pike Nurseries »
13. Show summary video
Lastly, after an event, make sure those who didn’t get to attend understand the importance of your show by recapping important happenings in a well-thought-out summary video.
Project & Case Study Videos
Customers and stakeholders value the insight offered by case studies and project recaps. They inspire confidence in what your brand does by documenting what your workforce does every day on the job.
14. Before and after video
The before and after video is a trendy way to give viewers a satisfying look at what your company can do. The example below created a trendy timelapse before-and-after and got hundreds of thousands of views for it.
15. Client testimonial interview video
This type of video, driven by the words of your real-life clients, creates an atmosphere of trust within your brand.
16. Project overview video
This is a 30,000-foot look at one of your typical brand projects. It allows customers and members of the public to evaluate what you’re doing and get invested in the change you could bring.
Corporate Communications Video
Corporate communications and PR videos are valuable tools for fostering public trust, internal trust, and continued buy-in from important stakeholders. Consider one of the types of corporate communications video below to keep your brand image in the forefront of necessary discourse.
17. Investor relations – the year in review
For successful investor relations, consider an artful “year in review” video to share highlights of what you’ve accomplished during the fiscal year. This is a great way to inspire confidence and show investors you’ve put creative thought into the meaning of your brand’s projects and successes.
18. Investor relations – charity
Another angle of investor relations, consider making a video to highlight recent charitable efforts by your company. In conjunction with a meaningful mission statement video, this type of video can show you’ve taken action to support your values.
19. Merger explanation
A final type of communication is the announcement of a company merger. This example below, which explains a merger between Watson Pharmaceutical and Actavis, keeps an upbeat tone to emphasize the pride and excitement inherent in a sharing of resources.
The types of corporate video above are some of the most essential pieces of media to help you market your brand well. But they can do more than marketing: they can also foster quality investor relations, communication to the public, train employees, and so much more.
If you’re excited about any of the examples above and want more information on how to achieve the same,get in touch to discuss your corporate video idea. Call 404.873.6283 or fill out our form.