Whether you’re outsourcing creative advertising content to a third-party agency or attempting to create in-house and turn out better video ads, examples are some of the best signposts for your brainstorming in 2023 and beyond. When you look through video ads examples, you can get an idea of:
- What advertising trends might take over in the next months
- The boundaries that advertisers are currently pushing
- The level of quality expected by today’s viewers
To define trends, you have to spot them. Take a look below at our curated list of the past year’s top video advertising examples for the rest of us to follow in the new year.
14 Stunning Video Ads Examples
1. Product Advertisement Video:
The Barber: a Lamborghini Christmas Story
The holiday season often sees advertisers exercise their storytelling capabilities in service to more charitable causes or cheer-filled campaigns. This product advertisement video example is no exception, featuring a father who runs a small business and his successful son who wants to help out. A story about advertising within an advertising video, this is an inspiring ad from a well-known luxury car brand.
2. Behind the Scenes Video Ad:
Top Gun: Maverick (2022) | Special Announcement From the Set of #MissionImpossible (Tom Cruise)
This video ad is informal, high stakes, and high budget. It’s an on-set message from the star of the Top Gun and Mission Impossible franchises, Tom Cruise, designed to carry the already-successful Top Gun: Maverick into the world of streaming while still capitalizing on its stunning box office run. This unorthodox video ad is made more effective with huge star power and jaw-dropping visuals—but despite its unique construction that might make it difficult for the average advertiser to replicate, at 4.8 million views on YouTube (and counting), this ad is a testament to how popular behind the scenes (BTS) material can be.
3. Television Ad:
TurboTax Live 2023 Commercial "Not Taxes" (Official TV Ad :60)
This quippy ad for digital tax preparing service TurboTax plays off the average taxpayer’s dislike of taxes—and the time that tax preparation steals from doing more important things. Featuring a cute montage of life’s hobbies, loves, and experiences, this is an effective video ad and an example of how to stir up emotion in an audience.
4. 3D Animated Video Ad: Microsoft Designer
This floaty animation, led by paint splashes and a flying cursor, introduces the new Microsoft app called Designer. Microsoft states that it’s “a new graphic design app that helps you create professional quality social media posts, invitations, digital postcards, graphics, and more, all in a flash”—but more importantly, this particular ad showcases the power of animation in video advertising.
5. Christmas Ad: The Beginner | John Lewis & Partners
Another Christmas ad released during the 2022 holiday season, this ad focuses entirely on generous giving. John Lewis & Partners may be a retail brand, but they focused on the heart of the season during this holiday season by highlighting the story of a man preparing to foster a teen interested in skateboarding, simultaneously shedding light on their commitment to support foster youths. The holiday season is always a good time to spotlight charitable partnerships, and the advertisers behind this campaign made the wise choice to keep a singular focus and not crowd this ad with product or service announcements.
6. Company Overview Video: Aptos
Aptos provides service excellence, omni-channel experiences, seamless shopping, and more to the retailers that use Aptos e-commerce platforms to sell products and attract customers—and the flexible platforms they design are adept at handling clients from vastly different retail spaces. This advertising video is one of our creations here at The DVI Group, and it showcases our creative team’s dedication to immersive metaphors (like the box in this piece) and our animation team’s talents. Check out the Aptos Case Study to learn more about how this project came together.
7. Simple Montage Ad: A Better Way - DocuSign
This simple montage ad shows that digitizing documents is the way to go. It features a variety of ways to interact with documents in business spaces, all of them more cumbersome than digital options, causing viewers to sigh and nod in understanding. It’s fast-paced and relies heavily on text graphics to tell its story: both of which are video ad trends that aren’t going away any time soon.
8. Social Media Campaign Launch: The Wilder Agency
This video ad uses action-packed shots and a powerful social justice narrative to advertise luxury hair care products. The Wilder Agency, a long-time recurring client of The DVI Group, is an advertising agency that wanted us to produce this creative concept of theirs for a video ad called “Shine Different.” It was designed to feature their client’s products in a long-form branded content format and features several real-life inspiring women on varied life paths. Learn more about how this project came together in the Shine Different case study.
9. Brand Positioning Video Ad:
Women’s Health Matters | HERe, Healthier happens together | CVS Health
An encouraging ad for a new year, this CVS Health piece advertises CVS as a brand and a healthcare provider, and it encourages customers to choose their stores for necessary health and beauty products and services. CVS chose to focus on the economic phenomena known as the pink tax, as well as the tragedy of medical sexism, and uses this video ad to assure their customers that they’ll endeavor to eliminate unnecessary price disparities between products marketed toward men and women.
10. Offbeat Humor: TWIX "Camping"
This video ad engages in dark humor with a laugh-out-loud take on the age-old decision: which side of the Twix bar should you eat, especially if you’re splitting it with someone else? In the end, Twix argues, every part of their candy bar is bound to be crunchy and delicious. And this video ad example makes a case for why humor, including offbeat humor, is an effective advertising strategy.
11. Product Advertisement Video:
Introducing Apple Watch Ultra | Apple
Another high-budget piece, this product advertisement video example focuses on an explorer angle—what will you take with you into the elements? Apple says their new watch is up to the task, with improved longevity and sturdy features.
12. Video Accessibility Using Audio Descriptions:
“Spotlight” by Mastercard
This encouraging ad from Mastercard illuminates a new feature available for Mastercard users: Touch Cards help those who are blind pay for things quickly and easily. Advertisers used the striking visual metaphor of a spotlight to focus on the things the ad’s protagonist focuses on—and in highlighting an important card feature that makes personal finance that much more accessible, they bring attention to the fact that their products are for everyone.
13. Leveraging Star Power:
Basic Fun! Commercial – Together We Tonka
Another DVI Group creation, this Basic Fun! video ad makes use of star power like the Tom Cruise piece above. Basic Fun! is a toy marketer known for iconic brands like Lincoln Logs, Lite-Brite, and Tonka. When they approached us with a concept for a Tonka commercial spot featuring the one and only Shaquille O’Neal, our artists readied themselves for a film set full of fun that resulted in an effective ad for a favorite childhood toy.
14. Humorous Comparison Ad:
Samsung Galaxy: Join the flip side
This piece is a cheeky allusion to Android companies’ competition with Apple as smartphone manufacturers and shares a fun story about a woman who can’t get Samsung’s new flip phone out of her head. In this effective video ad, Samsung advertisers created a believable, relatable protagonist and connected with their viewers by portraying a sensation we all understand: hyper-focusing on a certain thing or issue to the exclusion of all else.
These advertising video examples are meant to inspire and spark ideas to carry advertisers and creative through 2023. If you see something above that you like, give us a call. We’ll be able to take your ideas and create something fresh that can meet all your video ad needs.
Contact us to learn more about our creative advertising video capabilities and cost ranges! Call 404.873.6283 or fill out our form.