Reach & Engage Customers
A resounding voice in your industry.
It’s time for you to leverage your industry knowledge into market position. Back your brand and provide your audience with useful, digestible information.
Start a new conversation.
Video-driven content marketing allows you to speak directly to potential customers and other industry experts, starting an authentic conversation and generating interest in your business.
Seen and heard by the world.
When you get noticed for your knowledge and content, you put the eyes of unlikely customers on you. Elevate your brand with informative video.
What is video content marketing?
Video content marketing is valuable video content that moves your target audience in order to attract more and engage better and convert qualified leads. Your business can create, deploy, and distribute this as you need—video for content marketing can be published both on your website and on social networks. It can take many forms, including online courses, webinars, tutorials, live-action video, and animation. (Read more: Best Examples of Content Marketing Video)
How do you use video in content marketing?
Use content marketing video to engage customers at every point in your sales funnel. It’s flexible. It’s powerful. And you can use it in the following ways:
- Build brand awareness with brand videos
- Highlight customer pain points and then introduce your solution with an exciting marketing video
- Explain your product or solution in more detail with a product video or virtual tour
- Remove customer objections with an educational video
- Offer social proof of your marketing claims with testimonial or case study videos
88% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
Source: Wyzowl | See more stunning video marketing statistics »
Let's work together.
Let’s develop great strategic video content marketing ideas.
Video Content Marketing Articles
Learn more about using video in your content marketing strategy. Read the latest insightful video marketing articles written by Atlanta's top video production agency.