What is Content Marketing Video?
Content marketing video is marketing with a twist—often a short film, aesthetic piece, or other creative undertaking that doesn’t explicitly call the audience to buy a company’s products or services. This type of video is sometimes more indirect in its messaging, but it’s still a powerful tool for brand awareness and loyalty.
We’ve scoured the internet to find some recent content marketing videos that we feel are poignant, interesting, and creatively vibrant. Look below to see 5 examples of great content marketing video.
What Are Some of the Best Content Marketing Video Examples?
1. Link to Love – Conde Nast x Gucci
This beautiful piece uses live-action and stylized animation to emphasize the whimsy of these brands’ luxury jewelry. We’re captivated by the implicit love story and the adventurous twist!
2. Open Spaces – Burberry
High-end fashion retailer Burberry lets us leave the world behind—even the ground beneath our feet falling away—in this bright, imaginative short film.
3. Let Love Live On – Live Life Give Life
A precious piece of animation that encourages life-giving organ donations, this content marketing video reimagines the heart as a jetpack propelling one character through space. We’ve never felt so motivated to support the medical miracle of transplant surgery.
4. All Jokes Aside – Redington Gear
A stand-up special in a unique place with a unique message—this is an important piece we love by wildlife biologist and stand-up comedian Eeland Stribling for the fly-fishing brand Redington.
5. A Future Begins – Chipotle
This toy-like animation style helps us imagine sustainable farming that still honors generational, family supported businesses. Chipotle plays a secondary role in a story of revitalized fields and passion for great produce.
Content Marketing Video for You
If at any time you want to know more about how we produce content marketing video, approach the creative process, and move the needle for you, take a moment to contact us. We’d love to chat about how creativity makes business video soar.
Call 404-873-6283 x111 any time to learn more.
