Commercial Animation Video Production Company

Animation doesn't just mean cartoons anymore.

In fact, nearly every commercial or show you'll find on TV these days involves some form of animation video production or motion graphics.

It could be a title card for a pundit on the news, or a 3D animated diagram of a room layout on HGTV.  From breakfast cereal mascots to "We'll be right back" bumpers, you can't make it through 30 minutes of television without seeing a ton of examples of animation.

Even if your video production isn't fully animated, adding a graphics package or a few animated elements in post-production can add production value and professionalism to your brand. There are also some unique benefits of animated visual and special effects that can't be accomplished with traditional video production methods.

Animated Explainer Videos

Of course, fully animated corporate videos are becoming more and more common as well.  Animation is a great way to simplify and visualize complex ideas.

Corporate explainer videos, software demos, and even motivational video content have all taken a turn towards full animation in recent years.  Take a look at what's out there, and you might be surprised at the power of animation.

Animation has grown up, and audiences have too.

Sophisticated, on-brand art direction and simplified visuals are a powerful one-two combination when it comes to leaving an impression.  No matter who you're trying to reach, there's a visual style that can match the tone of your brand and appeal to your customers.

Understanding who your customer is and what they are interested in will go a long way towards determining the appropriate style for your animation video production.

Use Animation in a Strategic Way

Of course, you want to make sure you're using animation in a strategic way. Some topics, especially those that call for a human touch, can actually be harmed by using animation.  You shouldn't let that scare you away from animation entirely, but you should make sure you understand how, and more importantly, why animation makes sense for your video.

It's also worth considering the role that budgeting has on your animated video production.  Knowing your threshold may help you decide which direction to take your project.  A good video production partner will work with you to find a solution that fits your brand and your budget.

Motion Graphics Company

Motion graphics are a type of animation. They’re moving shapes, they’re moving images, and they’re all created from scratch using the talents and software of a trained artist (who could also be called an animator). But motion graphics are usually different in three ways:

• They favor abstract concepts instead of stories,
• They’re usually more informative in nature, and
• They typically avoid characters and textured backgrounds.

Learn more about animation vs. motion graphics »

Animation Checklist

If you’re planning an animated video production, follow the steps below to make sure you get the results you want.

• Next time you watch television, pay attention to how different commercials use animation.
• Consider different styles of animation, and how they fit your brand.
• Make sure you know why animation is appropriate for your project.
• Consider your budget for video vs the amount of animation you are thinking about.  2D may be a better and less expensive option than 3D.
• Contact The DVI Group to bring your vision to life through animation.