An Expert Promotional Video Production Company
What are promotional videos?
Promotional videos are sales and marketing tools designed to introduce or educate consumers about a particular product, service, event and even a philanthropic cause or corporate culture.
As an expert Atlanta promotional video production company, The DVI Group excels at creating effective promotional videos of all sorts including:
- Product Videos
- Videos that Highlight Your Services
- Event Videos
- Videos Promoting a Philanthropic Cause
- Corporate Culture Showcase Videos
Use Promotional Videos to Connect with Viewers
When you have something you’re excited about, you need to show it off in a way that will get other people to feel that excitement.
A promotional video is a great way to reach out to your customer base and spread the good news about your business.
Promotional videos can be for a product, a service, an event, or even a philanthropic cause or corporate culture that you're proud of.
Considering Your Audience:
It's easy to get excited about what your company is doing. If you didn't feel that way, you wouldn't need a video. Truly successful promotional video productions take it a step further.
It's possible that the things that you love about your business will get your customers just as excited, but that's not always the case.
It's important to think empathetically: to focus on the aspects of your product or service that get your audience revved up. It's possible that the things that you love about your business will get your customers just as excited, but that's not always the case.
Market research goes a long way here, but if you don't have the budget for that, don't despair. Our process is tailor made to hone in on the unique aspects of an audience and bring them to bare on a project.
Once you've identified your audience and their needs, then you're more than half way to a successful video production.
Special Considerations for Promotional Video Production
Keep it Simple
To get the most out of your promotional video, try to keep the subject to a single subject. That will keep your video focused, and your message strong.
Keep it Short & Cultivate Emotion to Reach Your Audience
If you want to get your audience excited, you'd better not bore them. That means your video needs to be short. Shorter than you think.
The rule of thumb used to be less than 2 minutes, but we now recommend keeping content to less than 60 seconds in all but a few cases.
The other side of that coin is condensing your message to only the most important details, and instead focus on cultivating emotion with your video. Leave your audience with a feeling, and the messaging you do include will stick.
Check out all or our promotional video examples.
Promotional Video Checklist
If you're planning a promotional video, follow the steps below to make sure you get the results you want.
- Decide what you want to promote, and keep your focus narrow. You can divide content into more than one video if you need to.
- Identify your audience. If you already have market research, this is the perfect time to leverage it.
- Condense the message in your script to only the most important points.
- Focus on emotion over facts and figures.
- Decide how you will be distributing the video.
- Contact The DVI Group to make sure your excitement comes across in the finished video.