Work with an agency that understands promotional video.
Set the stage for new growth.
Promote what’s new. Amplify what’s not. Draw eyes to upcoming products and events with an introduction to remember—and in the process, keep customers aware of your brand and your values.
Make it simple and succinct.
Audiences that hear less, feel more. Keep the power of promotion concentrated with stories that are short and clear and poignant.
Cultivate excitement. Create magic.
Think with empathy so you can create with passion. Use a story full of feeling to pique interest and keep customers engaged.
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What is promotional video production?
Promotional video production is the creation of promotional video using professional filming techniques. A promotional video is content designed to introduce consumers to a new or upcoming product, service, event, cause, or offering. When beginning promotional video production, a production agency will learn as much as they can about your goals and target audience.
What does a promotional video do?
It educates, teases, and—most importantly—excites your audience. A promotional video requires you to think empathetically and consider the aspects of your business most exciting to consumers. It helps you look at new products with fresh eyes, inspiring a story, emotion, or visual metaphor to form the basis of your finished promotional video.
How much does it cost to get a promotional video made?
Final cost depends on the length of the promotional video, talent costs, travel costs, and any specialty elements—like custom visual effects or music scores. Learn more about video production cost factors here.
What elements make a good promotional video?
- Focusing on one main point in your promotional content
- Identifying and knowing your audience
- Editing your promotional video script for concision and clarity
- Sharing emotions in your video instead of facts and figures
- Researching your video distribution channels and following their rules
Let's work together.
Let’s develop creative, strategic promotional video ideas.
Articles—
Promotional Video Articles
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