Case Study—
Doosan Infracore North America
Testimonial
Video Series
Doosan is a heavy equipment manufacturer with dealers all across North America. They design machines like excavators, wheel loaders, and dump trucks made for lots of different large-scale industrial applications—with their machines, dirt and debris don’t stand a chance.
The
Challenge
Doosan machines are in use throughout North America: to capture real customers’ feelings about their equipment, we needed to travel extensively and capture real work as it happened. Some Doosan-driven jobs are in remote locations—huge Canadian forests, dirt roads, and drone shots become our friends as we sought out the toughest worksites.
Doosan Infracore North AmericaTestimonial Video
“The main business challenge was to help customers hear about our products from their peers….We wanted customers to tell their story and have, hopefully, the viewer connect with that.”
It takes one to know one
At the same time, equipment operators work in a highly specialized field and spend hundreds of thousands of dollars on machine maintenance. We realized that the best salesperson, to an operator, was another operator. We took this insight and crafted testimonial videos that put equipment operators and business owners in the hot seat, allowing them to say how they felt about the integrity of Doosan metal.
Real grit and real work
Each testimonial video was filmed on-site during a normal construction workday, even in the most remote locations and on the busiest work sites. We wanted to see Doosan equipment doing what it does best: working hard, all day, without fail.
The
Reception
These videos were a hit with customers and dealers alike. One of our testimonial videos, featured above, is Doosan’s most popular testimonial and third most popular video according to Youtube metrics.
You know that once you get on site, you’ll be prepared to get the video that you need to produce later, pending any hiccups that Mother Nature throws at you—and even when that happened, things seemed to go off just as smooth. So the team at DVI does a great job of setting [production] up, doing all the hard work behind the scenes that nobody sees and that allows the outcome to be successful.