Visual Effects for Videos
Elevating your Video Production with Visual Effects
Everyone can appreciate the benefits of special effects in big budget hollywood blockbusters, but visual effects for videos don’t have to be splashy to make a big difference in post-production.
Visual effects can set the mood, add clarity to your story, or punch up the excitement. Well executed vfx can be on brand, on message, and really elevate your content.
Invisible Visual Effects Ensure Your Video is Polished & Mistake-Free
Perhaps even more impressive than the in-your-face traditional style of vfx are the effects most people will never even notice.
Invisible visual effects can be as subtle as fixing blemishes, or polishing a product, or as dramatic as turning day into night, or winter into spring. Invisible effects can help you make sure your content is polished and mistake free.
A Video Production Partner Should Understand What Visual Effects can Accomplish
When it comes to visual effects, your choice of video production partners is crucial. Even if you’re not sure your project calls for visual effects, you want to work with a creative team that understands all aspects of post production.
Why?
Visual effects artists are great at coming up with off the wall, outside of the box concepts because they aren’t constrained by silly things like reality. They know what vfx technology can accomplish, and they know what can be done on your video production budget. Because of that, they’re much more likely to bring you an idea that would’ve never occurred to most people.
Before producing an effects heavy video, make sure your concept is on brand, and your effects serve a purpose in telling your story.
Visual Effects Should Help Tell Your Story, Not BE the Story
Visual effects are exciting. That’s great from a content creation perspective, but it can also be a double edged sword.
It’s easy to get sucked in by a flashy, effects driven idea, even if it’s not the idea you need.
Before producing an effects heavy video, make sure your concept is on brand, and your effects serve a purpose in telling your story.
Allow Extra Time for a Video Production with Visual Effects
Finally, make sure you allow extra time for any video production with visual effects. Depending on the specifics, vfx can take a long time to plan before the shoot, and a long time to execute afterwards.
Visual Effects Checklist
If you’re thinking of incorporating visual effects into your next video production, follow the steps below to make sure you get the results you want.
- Think outside the box. Visual effects for videos are more than just explosions.
- Consider the power of invisible vfx.
- Work with a creative agency with a team that understands visual effects, and can build a concept with effects in mind.
- Make sure your visual effects serve a purpose. Avoid Vfx for Vfx sake.
- Expect to spend more time in preproduction and post production than a traditional shoot.
- Contact The DVI Group to bring your visual effects to life.
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