Video Production Services: TV Commercial Video Production

TV Commercial Video Production Specialists

Ready to tell your story to the world with a broadcast TV commercial?

Commercial video production is a big opportunity for most businesses.

Telling your story through broadcast video can help you reach a wider audience, and can go a long way towards creating a recognizable brand image among consumers.  But with so many eyes on your brand, failure is not an option.

A poorly made, or worse yet, a poorly conceived TV commercial campaign can actually cost you customers.  Leave your production in the hands of the local broadcast station, and your video may end up costing you more in the long run.

Know your audience.
The daytime television crowd is a very different audience than the late-night audience.

Have a Solid Ad Buy & Distribution Plan for Your TV Spot

When considering the audience for your TV commercial video production, start by making sure you have a solid ad buy and distribution plan.

If you’re not comfortable with planning that aspect, or you don’t know where to start, ask your production partner for their help.

At the very least, make sure they know how the TV spot is going to be placed so that they can cater their creative to the right market.

After all, the daytime television crowd is a very different audience than the late-night audience.  Try to negotiate both, and you may not end up appealing to either.

Special Considerations for Television Commercial Production

Keep it Short

We’ve said it before, but it’s more true for commercial video production than any other type of video:  Short is sweet!

When it comes to purchasing air time, there is no wiggle room with the duration of your commercial. Thirty seconds is short. Really short.

When focusing in on your messaging points for your commercial, it’s crucial to keep it simple.  Try to write your message down as a single short sentence.  If that doesn’t come easily, you’re probably trying to say too much, and your commercial is going to be rushed and consumers are going to tune out.

Expand Your Commercial Video Production into a Campaign to Increase Value

One approach that can get multiple messages out to consumers and get more value out of your marketing budget is expanding your commercial video production into a campaign.

Building a campaign allows you to tackle different messages individually, and keeps your content fresher for longer.  The best part:  having multiple spots isn’t going to cost you more in the ad buy, and by bundling production you can save a lot of money on hard production costs.

TV Commercial Video Production Checklist

• Quality counts!  Your commercial video is not the place to cut corners.
• Make sure you have an ad buy and distribution plan that fits your market.
• Time is of the essence!  Decide on a message that you can get across in one simple sentence.
• Consider bundling spots into a campaign to create a stronger brand identity, and save on production costs.
• Contact Atlanta’s best video production company The DVI Group to help your commercial video shine.

Video Production Process