Basic Fun! is a toy marketer known for iconic brands like Lincoln Logs, Lite-Brite, and Tonka. When they approached us with a concept for a Tonka commercial featuring the one and only Shaquille O’Neal, our artists readied themselves for a film set full of fun. We filmed, edited, and color corrected this endearing piece meant to encourage kids that good old-fashioned play is a fun and creative pursuit.