Mobile Video Production Services
Want to hit your customers where they are? A mobile video production is a great way to build brand equity with a young audience on the go.
75 % of the world’s mobile data traffic will be video by 2020. Source: Cisco.
A mobile video doesn’t just get you exposure, it makes you a part of your customer’s day. You’re engaging with them on their device, which means your talking to them on their terms.
Mobile Video is an Intimate Advertising Channel
More than any other form of video, mobile video productions are opt-in experiences for customers. That makes mobile video difficult to pull off, but it also makes it one of the most intimate advertising channels.
This mobile video for Kodak Alaris makes an emotional connection through a series of micro-stories.
Done right, mobile video is more than an impression, it’s a connection. By playing your mobile video, your customer is inviting you into their life.
If you can reward that with a laugh, and inspiration, or an emotion, you’ve built a powerful relationship to that customer, and possibly to their entire social network.
Mobile Video: Be Authentic & Concise
It’s not universally true that mobile video audiences skew younger, but it is a pretty good starting place. Millennial audiences don’t have a problem with brands, but they do loathe traditional advertising.
To reach a mobile audience, the most important thing your video can do is be authentic.
To reach a mobile audience, the most important thing your video can do is be authentic. Recognize your brand’s strengths, and build a voice around that. Definitely avoid jumping on trends that don’t fit your brand just to try to capture mobile views. Millennials are tuned into that sort of thing. If they smell a rat, they’re not going to stick around for the rest of your video.
It’s also worth considering your audience’s state of mind when they watch your video. Since they’re accessing it on their mobile device, you can’t be sure where they are, or what they’re doing. You can be fairly confident that they’ll be easily distracted. Keep your content short, and interesting, and you won’t lose your audience.
Shareable Video: This Audio 911 mobile video was viewed and shared over 1.4 million times.
Successful Mobile Video is Shareable
Mobile video production is the most social form of video production. When you build your mobile video strategy, build it with shareability in mind.
- What do your customers care about?
- How can you make them feel something?
- What’s going to make them want to share the video with people they love?
The answer will be different for every brand, but knowing what those triggers are is the first step towards gaining traction with your mobile video content.
Mobile Video Production Checklist
If you’re planning a mobile video production, follow the steps below to make sure you get the results you want.
- Avoid being too salesy. A good mobile video will add value to your customer’s day.
- Focus on your brand, not on trends. Mobile audiences are young, and will smell a phony a mile away.
- Keep it short – your audience is on the go, and easily distracted.
- Think social media. What will make a customer want to share your video with friends?
- Read our tips for succeeding with mobile video advertising.
- Contact The DVI Group to help you make a video your audience will want to share with their friends.
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