Case Study—
The Wilder Agency
Creme of Nature
Shine Different Video
The Wilder Agency is a longtime client of ours, writing and producing incredible videos for their own multifaceted clients. One such company—natural hair and beauty brand Crème of Nature—approaches The Wilder Agency regularly for creative video concepts.
The
Challenge
Once we were approached to produce the project, we needed to assemble a crew that could effectively capture The Wilder Agency’s vision. We needed to coordinate with artists from multiple other locations to ensure a cohesive final story of a girl who’s inspired every day by the women in her life.
The Wilder AgencyShine Different Campaign
For larger-scale projects, DVI will always be one of our go-to trusted production houses. Their level of partnership, know-how, and professionalism is why we always return to them…they get our style/we get theirs, they keep us involved in every step of the production process, and we value their feedback and how they work to make sure we’re getting exactly what we want.
With heart and conviction
Our talent told a story of joy and of seriousness, incorporating their real-life career achievements with a story of activism. We needed a tone that matched the story.
From all over
We knew our editing phase would include incorporating footage from remote teams in other parts of the world—so we planned ahead and designed our production schedule to work for all artists involved.
Behind the ScenesShine Different Campaign
The
Outcome
The final Shine Different video won a gold Muse Award for Consumer Product Video, cementing its place as one of our most beautiful projects to date.
The
Reception
The Wilder Agency and Crème of Nature loved the final project, commenting on the ease of our partnership throughout the process.
It's a win-win for all involved. We are thrilled with the outcome.