Explainer videos can have a powerful impact on their audiences. In this blog post we look at examples of the main types of explainer videos and the reasons why they are so effective for businesses.
How much does making a video cost? Overwhelmingly, this is the most common question we get. It’s a tough one to answer. Producing a video is an important investment for any company, and finding the right solution needs to be handled with care and attention to detail. We know that’s not a very helpful...
You know the story. Three pigs. Three houses (straw, sticks, bricks). The straw house pig built his on the cheap, as did the stick house pig. And because they lowballed it, the wolf gobbled them up. The brick house pig, on the other hand, lived happily ever after in his sturdy domicile. A significant proportion...
For many marketers, the first foray into video content can be a scary one. If you’re not prepared, wading into new territory can easily leave you frustrated, disoriented, and super stressed out. That’s why we’ve come up with a list of questions that every marketer should ask themselves before starting a new video project.
People are really into video. Like, really into it. To the tune of 6 million unique views on YouTube every single day.
Most of the time, that’s amazing for us as producers of video marketing content. Unfortunately, the public fascination with video has also created some dangerous video production myths that are in serious need of busting.
Here’s our top list of video production myths and misconceptions:
A team of friends, lots of coffee, and a drive to create. That’s what SCAD Atlanta students brought to the table for the 10th anniversary of Generate: A 24 hour, cross discipline art challenge. Two weekends ago, the best and the brightest at SCAD came together to pull an all-nighter, and test their skills. Every...
Mobile video is becoming more and more important as a marketing tool. 98% of millennials report watching mobile video on a daily basis, and the average viewer watches 6.3 hours of video on his or her phone every week. Statistics like these highlight that now more than ever, you need to think “mobile first”.
We’ve put together our best tips to help you win at mobile advertising.
Even though we talk about sales video as a category, there’s no hard and fast rule. Every company, and every sales process is a little bit different.
A good sales video isn’t pulled off the rack, it’s custom tailored to fit the message, and the organization. A good sales video doesn’t have one shape or size. If the video enhances your sales pipeline, then you’re looking at a sales video.
Let’s look at a few examples to see how we customized video to fit different sales cycles.