You’ve all seen the articles and new data coming out about the challenges of the human attention span in today’s world. Capturing and retaining the attention of an audience is as challenging of a task as it has ever been. Given that, explainer videos have emerged as a powerful tool for businesses, educators, and individuals to effectively communicate complex ideas in a simple and engaging manner. Backed by compelling statistics and research, this article delves into the reasons why explainer videos are highly effective as a communication medium.
5 Reasons Why Explainer Videos Are So Effective for Business
1. Simplifying Complex Concepts
Explainer videos excel at simplifying intricate concepts, allowing viewers to grasp the core message easily. According to a study conducted by the University of Minnesota, visuals aid in knowledge retention, with participants retaining 65% more information when it is presented visually. This visual processing advantage makes explainer videos an effective tool for conveying complex ideas concisely and comprehensively.
2. Visual and Auditory Engagement
Humans are naturally drawn to visual and auditory stimuli, and explainer videos capitalize on this inherent attraction. According to HubSpot, videos hold viewer attention for an average of 2.6 times longer than text-only content. By utilizing appealing visuals, animations, and compelling graphics, explainer videos create an immersive and captivating experience. The combination of audio elements, such as voiceovers and sound effects, further enhances engagement and information retention.
Storytelling in advertisements increases consumers' emotional engagement and willingness to purchase by up to 70%.
~ Journal of Marketing Theory and Practice
3. Effective Storytelling
Storytelling is a powerful technique employed by explainer videos to create a memorable and relatable experience for viewers. According to a study published in the Journal of Marketing Theory and Practice, storytelling in advertisements increases consumers' emotional engagement and willingness to purchase by up to 70%. By presenting a problem and showcasing how the solution addresses it, explainer videos evoke emotions, establish a personal connection, and motivate viewers to take action.
4. Increased Accessibility and Shareability
The accessibility and shareability of explainer videos have contributed significantly to their effectiveness. Cisco predicts that by 2023, online videos will account for more than 82% of all consumer internet traffic. This widespread consumption of video content, combined with the ease of sharing across various platforms and social media channels, allows businesses and individuals to reach a broader audience. The viral nature of well-crafted explainer videos often leads to increased brand exposure and amplification of the message.
5. Enhanced Branding and Marketing
Explainer videos serve as a powerful tool for branding and marketing efforts. According to Wyzowl's State of Video Marketing Survey, 84% of consumers have been convinced to make a purchase after watching a brand's video. By aligning the visual style, tone, and messaging with the brand identity, explainer videos create a strong and memorable brand presence. These videos offer an opportunity to showcase a brand's values, personality, and benefits in a concise and engaging format, resulting in increased conversion rates, engagement, and brand awareness.
84% of consumers have been convinced to make a purchase after watching a brand's video.
~ Wyzowl's State of Video Marketing Survey
Embrace the Power of Explainer Videos in Your Business
With the ability to simplify complex concepts, engage viewers through visuals and storytelling, and amplify brand messaging, explainer videos have proven their effectiveness as a communication medium. Supported by statistics and research, these videos offer a compelling way to capture and retain the attention of audiences in an increasingly digital world. Embracing the power of explainer videos can lead to improved knowledge retention, enhanced brand visibility, and increased audience engagement. Incorporate explainer videos into your communication strategy and unlock their potential to drive meaningful results.
Interested to see how the power of explainer videos can help your business or organization?
Let The DVI Group, experts in video production and storytelling, help you create captivating explainer videos that effectively communicate your message. Schedule a meeting with our team today to discuss your goals and discover how our expertise can bring your ideas to life. Contact us now and embark on a journey of impactful communication through the art of explainer videos.