Video Advertising

A Drone used in footage for video production

3 Reasons You Should Put Drone Footage in Your Next Video

When video marketing or training offers viewers diverse shots, engaging actors, and a compelling storyline, viewers are much more likely to stay engaged with the video’s messaging. Enter drone footage! You’ve probably seen it before: those beautiful, exciting aerial shots that pan smoothly over enticing landscapes and cityscapes. Those types of shots used to be...

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Video Communication Trends to Watch in 2020

3 Communication Trends to Watch in 2020

There’s a lot of growth headed our way in 2020. We’ve got the scoop on some exciting video and communication trends that brands are already taking note of, so take a look at our top-3 roundup for some ideas on how to kick your 2020 communications off right! 1. Social video sells…bigtime. By now, everyone...

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2019 Forbes Agency Council Member

Forbes Recognizes DVI CEO as Industry Thought Leader

Matthew Lopes, DVI’s founder and current CEO, was recently accepted into Forbes’s member branch for marketing and communications agencies—the Forbes Agency Council. With acceptance into this competitive group of executives and inventive professionals, Matthew is poised to produce exciting thought leadership pieces for the entire Forbes online community! About the Councils Forbes created its industry-specific...

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What is branded content and why does it matter?

What is Branded Content and Why It Matters?

What in the world is branded content? If you are in the marketing, advertising or entertainment world, you probably hear this phrase thrown around more and more, but few really understand what it is. Branded content is a blend of marketing, social connectivity, and (most importantly) storytelling. It approaches consumers from an emotional and personal level....

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Social Media Video Best Practices

Your clients and customers are watching a LOT of social media video. Both Snapchat and Facebook have both exceeded 8 billion video views per day. YouTube has over a billion users with 1 billion hours watched daily. There are over 600 million Instagrammers.

If your brand is not creating and promoting video on social media channels, then you are missing a huge opportunity! In this post, we examine best practices for social media video creative.

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Tips for Mobile Video Content

Tips to Win at Mobile Video Advertising

Mobile video is becoming more and more important as a marketing tool.  98% of millennials report watching mobile video on a daily basis, and the average viewer watches 6.3 hours of video on his or her phone every week. Statistics like these highlight that now more than ever, you need to think “mobile first”.

We’ve put together our best tips to help you win at mobile advertising.

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