You know it when you see it. A great video. A real grabber that makes the audience jump up and take action. What makes these videos so effective? There’s no mystery. It’s just quality video production.
If you are thinking about making a video, make sure you’re considering these quality video production factors.
#1- CYB (Cover Your Brand)
Your brand is your most valuable asset. A good brand feels trusted. A bad brand turns people off. Quality video production always represents your brand exactly the way you need it to (your C-Suite will love it when that happens).
#2- Quality Video Production Stops the Scroll
You need to deliver a message to your audience but human attention span is shrinking. You’ve only got a couple seconds to grab somebody (really, only as long as it takes for them to scroll past on Facebook). The only way to stop the scroll is to have a stand out video. How do you create that kind of content? By using quality video production.
#3-Make every minute count.
A quality video production company doesn’t just shoot with your single video in mind – they can partner with you to make sure that the assets you captured on your shoot day can also be repurposed and harvested for brand-reflecting social media content.
#4 – Budget is Boss
In video production, budget is boss. That’s why it’s important to weigh creative decisions against your goal and your audience – do you need 3D animation or would 2D work just as well? A quality production company will figure out how to make your goals happen within your budget (while leaving you enough left to get your video out there- ad buys, etc).
Related: How to Budget for Video
#5 – Marketing Arms Race
If your competition is using a quality video production company and putting out effective video, and you’re still just thinking about it, your competitors will end up attracting your audience – and your C-suite will not love it when that happens.