Video Communications

A Drone used in footage for video production

3 Reasons You Should Put Drone Footage in Your Next Video

When video marketing or training offers viewers diverse shots, engaging actors, and a compelling storyline, viewers are much more likely to stay engaged with the video’s messaging. Enter drone footage! You’ve probably seen it before: those beautiful, exciting aerial shots that pan smoothly over enticing landscapes and cityscapes. Those types of shots used to be...

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How To be Creative in Video Production During COVID-19

How to Make Soup from Leftovers: Creative Production During COVID-19

We know, we know—this pandemic is getting to us all. And yet, business must go on: companies are cautiously opening up their brick-and-mortar locations, video agencies (like us) are booking filming locations, and we’re all starting to implement the many social distancing guidelines that form new public space norms. But the way we do business...

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Future Proofing Your Video Content

3 Ways to Future-Proof Your Video Content

Digital communication, and the strategies that accompany it, are changing every second of every day. Customers’ needs change from minute to minute, and you need to keep up with growing demand in a way that preserves your brand and core messages. You also need to stay on top of additional types of change: today’s professionals...

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PR as a Force for Good - Public Relations Concept

PR Video as a Force for Good

Video’s humanizing and emotive effects are especially useful in the world of public relations (PR), where bringing relatability to corporate brands is the name of the game. Often, PR videos may have an edge to them: they control the story and pitch what you need people to hear, sometimes under difficult circumstances. But for right...

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