Video Communications

Future Proofing Your Video Content

3 Ways to Future-Proof Your Video Content

Digital communication, and the strategies that accompany it, are changing every second of every day. Customers’ needs change from minute to minute, and you need to keep up with growing demand in a way that preserves your brand and core messages. You also need to stay on top of additional types of change: today’s professionals...

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PR as a Force for Good - Public Relations Concept

PR Video as a Force for Good

Video’s humanizing and emotive effects are especially useful in the world of public relations (PR), where bringing relatability to corporate brands is the name of the game. Often, PR videos may have an edge to them: they control the story and pitch what you need people to hear, sometimes under difficult circumstances. But for right...

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