Digital communication, and the strategies that accompany it, are changing every second of every day. Customers’ needs change from minute to minute, and you need to keep up with growing demand in a way that preserves your brand and core messages. You also need to stay on top of additional types of change: today’s professionals are rapidly adjusting their digital tactics and creative brainstorming to keep up with the even-more-rapid changes in technology itself . . . so where on earth does that leave the state of video?
Good news: it’s easy to future-proof your video content with a bit of creative thinking.
And the even better news? The artists at DVI are experts in creative thinking! Let’s take a look at just a few of our top strategies for keeping the future in mind when you plan out video content.
Make your content scalable.
Scalable content is creative that can be formatted and preserved for additional videos—or even other types of creative channels—in the future. When you place an order for video content, thinking ahead and anticipating a series or larger design campaign enables your artists to build helpful toolkits and models for what’s ahead.
When you work with an agency that can make content scalable, you work with artists who make it easy to come back to favorite concepts and get more out of them. Recently, we helped Mercedes-Benz and Nu Skin take advantage of scalable content by creating custom, reusable graphics packages to deploy in the longer video series each company wanted.
Make your content responsive.
Responsive digital content is everything nowadays. If websites, ecommerce experiences, and yes—videos—don’t look great on every device and format most commonly available to a customer, they’ll ditch their digital investigation of a company fairly quickly.
That’s why it’s important to invest in a video agency who knows how to re-cut and re-format your creative so that it works on a wide variety of platforms. Meet every customer where they’re at and make sure they look for you in the future with the power of responsive video.
Make your content helpful.
Beyond making content itself future-proof, take advantage of video’s power to future-proof your workforce! Companies are exploring more and more ways to keep their workers informed about what’s happening around them, organizing learning and development initiatives focused on both their company and the industries it operates in.
Keeping your workers’ skills sharp will help insulate your entire company for a move into the future, and what better what way to communicate important information than by sharing through video? Learning and development video and training courses can protect the collective knowledge of your workforce by communicating the exact message you want everyone to hear.
With a bit of preparation, your video content can always be one step ahead.
You’re already researching and discovering what’s in the future of your industry—it’s time to make sure your video content has caught up with your findings!