Tips

Future Proofing Your Video Content

3 Ways to Future-Proof Your Video Content

Digital communication, and the strategies that accompany it, are changing every second of every day. Customers’ needs change from minute to minute, and you need to keep up with growing demand in a way that preserves your brand and core messages. You also need to stay on top of additional types of change: today’s professionals...

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PR as a Force for Good - Public Relations Concept

PR Video as a Force for Good

Video’s humanizing and emotive effects are especially useful in the world of public relations (PR), where bringing relatability to corporate brands is the name of the game. Often, PR videos may have an edge to them: they control the story and pitch what you need people to hear, sometimes under difficult circumstances. But for right...

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The Power of Using Video in Your HR Recruitment Strategy

Video is the most versatile and self-sufficient engagement medium currently available to businesses. It can enlist investors, entice customers, and convince critics. Forrester research fellow James McQuivey found that one minute of video is worth 1.8 million words, and marketing researchers have proven time and again that video can sell, motivate, educate, and mobilize. But...

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Targeting a Millennial Audience

Want to target a millennial audience?  Digiday has some tips for publishers that could apply just as easily to video content. “I don’t think the case for writing for or advertising to ‘millennials’ is a particularly strong one,” said Jamie Beckland vp, marketing at Janrain . “It doesn’t make sense to think of them all as...

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The key to a successful marketing strategy: Video Content!

The key to a successful marketing strategy:  Content!  It’s no longer enough to get your message across.  Whether you’re in B2B or B2C, your audience expects to be engaged and entertained and if your marketing doesn’t provide that, the next ad is never far away.  The bright side?  Content marketing done right is extremely effective. In a recent study conducted...

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Crystal Ball

CRYSTAL BALL Wish you had a Crystal Ball? If you did, you might be able to predict what future consumers will respond to. In the past, advertisers have tried to appeal to consumers with sales strategies that tout the merits of a product. But, the way that consumers respond to those sales pitches has evolved....

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Short and Sweet

When writing a script for a video production, it’s important that it is short and sweet. Every word should help tell your story, not detract from it. When scripts are kept short and sweet, story-lines are usually more effective. We’ll help you identify your primary messaging point so that we can effectively communicate your message...

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Short and Sweet

How long should your web video be? Maybe not as long as you think, but you don’t want to cut out your message either.  There are many ways to get your message across. Some are effective and many are not. Surveys show that most viewers drop off from watching web videos right around the 2:00...

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Multi-Lingual

Some companies we’ve had the pleasure of working with have been massive, international companies. It makes sense that they would want their videos to reach as much of their audience as possible, so sometimes the discussion of having multi-lingual videos comes up. Yes, we can produce videos in different languages, but this is something that...

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