Tips

Targeting a Millennial Audience

Want to target a millennial audience?  Digiday has some tips for publishers that could apply just as easily to video content. “I don’t think the case for writing for or advertising to ‘millennials’ is a particularly strong one,” said Jamie Beckland vp, marketing at Janrain . “It doesn’t make sense to think of them all as...

Read More »

Read More

The key to a successful marketing strategy: Video Content!

The key to a successful marketing strategy:  Content!  It’s no longer enough to get your message across.  Whether you’re in B2B or B2C, your audience expects to be engaged and entertained and if your marketing doesn’t provide that, the next ad is never far away.  The bright side?  Content marketing done right is extremely effective. In a recent study conducted...

Read More »

Read More

Crystal Ball

CRYSTAL BALL Wish you had a Crystal Ball? If you did, you might be able to predict what future consumers will respond to. In the past, advertisers have tried to appeal to consumers with sales strategies that tout the merits of a product. But, the way that consumers respond to those sales pitches has evolved....

Read More »

Read More

Short and Sweet

When writing a script for a video production, it’s important that it is short and sweet. Every word should help tell your story, not detract from it. When scripts are kept short and sweet, story-lines are usually more effective. We’ll help you identify your primary messaging point so that we can effectively communicate your message...

Read More »

Read More

Short and Sweet

How long should your web video be? Maybe not as long as you think, but you don’t want to cut out your message either.  There are many ways to get your message across. Some are effective and many are not. Surveys show that most viewers drop off from watching web videos right around the 2:00...

Read More »

Read More

Multi-Lingual

Some companies we’ve had the pleasure of working with have been massive, international companies. It makes sense that they would want their videos to reach as much of their audience as possible, so sometimes the discussion of having multi-lingual videos comes up. Yes, we can produce videos in different languages, but this is something that...

Read More »

Read More

Wardrobe

In a previous post, I talked about business professionals being asked to speak on camera on behalf of their company and how DVI assists in making them look good while they do it. Another aspect of making you look good is assistance with your wardrobe. Most of the time we work with professional stylists, but...

Read More »

Read More

Location Scouting 101

Location, Location, Location. It’s the “where” in your video production equation. When finding a video location, there are lots of factors to consider. Here’s a quick tip guide. 1. PERMISSION If you are going to shoot on private property, get written permission from the owner. If you’re shooting at a business or a government facility...

Read More »

Read More

Looking Good

Some of our productions involve clients that ask their CEO, Medical Director, Sales Manager, etc. to speak on camera on behalf of their company. Some people panic knowing they will be in front of a camera, but don’t worry, The DVI Group has plenty of experience and lots of suggestions for making you look good...

Read More »

Read More