The key to a successful marketing strategy: Content! It’s no longer enough to get your message across. Whether you’re in B2B or B2C, your audience expects to be engaged and entertained and if your marketing doesn’t provide that, the next ad is never far away. The bright side? Content marketing done right is extremely effective.
In a recent study conducted by the Content Marketing Institute and MarketingProfs showed video content as the third most effective tactic used by marketers. The study includes findings from 1,820 North American business-to-business (B2B) marketers from among 5,000+ marketers surveyed across 109 countries and 25 industries.
A well planned video content strategy and execution can help build brand awareness, generate leads and improve customer retention and loyalty. The challenge is finding a partner that can help you develop a solid video content strategy. In the coming months, The DVI Group will share case studies from a variety of companies that have partnered with us to develop compelling successful video content campaigns.
In the meantime, if you have questions about producing successful video content for your B2B or B2C company give us a call or send an email to firstname.lastname@example.org.