If you’re new to the world of video marketing—or if you’re still struggling to convince stakeholders that they should jump into the realm of video marketing—we’re here to help inspire.
Video is a vital addition to any advertising campaign. It can take on a number of responsibilities in your overall marketing ecosystem, giving you great value for money and making things that much easier for your workforce. It’s a versatile piece of the marketing puzzle that captures customers and helps your brand shine. Read on to find some of our favorite ways that video helps you sell!
It resonates with people.
People love watching videos. It’s an undeniable fact. Half of all YouTube subscribers ages 18 to 34 would immediately drop what they’re doing to watch a new video by a creator they cared about, and Statista says that by the end of this year, there’ll be 232 million video watchers in the U.S. alone. That’s around 70% of the total population—and that number is only rising.
And people love interacting with video even more. Interactive videos increase time spent watching by 47%, and they’re 32% more memorable than traditional video. Considering the already-fabulous statistics about traditional video above, we’re getting a very positive picture of video marketing’s effects.
If people love spending so much time watching and interacting with videos, it follows that they’d love to watch it anywhere. Not so. Six out of 10 people would rather watch a video online than on TV. This is great news for brands with broadcast commercial ideas but less-than-broadcast budgets: the power of video marketing extends to every corner of our digital world.
It makes you visible.
If 82% of all internet traffic is from video, you might ask, how can I stand out from that large and ever-growing crowd? We’ve got the answer.
You’re a staggering 53 times more likely to get bumped up in a Google search if you have a video embedded in your website.
You’re a staggering 53 times more likely to get bumped up in a Google search if you have a video embedded in your website. Using a video that explains your product, your brand, or your vision shows Google that you have a substantive online presence. Google then rewards your obvious effort towards producing a great video with even more marketing presence online.
You should still think about your video’s audience and concept, but overall, simply having a professional video will do wonders for your visibility. That means more eyes, more customers, and more purchases.
It’s great at explaining.
A sizable chunk of your sales pitches probably involves differentiating yourself from the competition. You want to tell potential customers how your product or service makes things easier and better for them. Make these differentiators clear from the start by posting succinct explainer videos for your online audience, showing them how your product works or how you approach your service.
95% of people say they’ve watched an explainer video to learn more about something they wanted to purchase.
People are curious, and you can hook them by quenching that curiosity before they have to ask. 95% of people say they’ve watched an explainer video to learn more about something they wanted to purchase, and 79% of people prefer to watch a video as opposed to reading a review of a product.
It might have something to do with the fact that our brains process images 60,000 times faster than text. That’s a major advantage, if we do say so ourselves.
It helps your best salespeople get better.
Some consumer demographics love the human touch—they want a face-to-face relationship with you and your brand, and once they have it, they’ll stay loyal forever. It might surprise you to learn that even in these more personal selling situations, video can help.
By resonating with potential customers, making you more visible, and answering common questions about your product or service, video can take care of the initial leg work and help your salespeople get down to business building relationships. You can even use video to speak directly to those hard-won customers: film your sales team introducing themselves or have your brand manager speak to camera about loyalty and trust. In this way, video can help show your trustworthy and relatable side, building a foundation of brand loyalty before a customer even walks through your front doors.
Video marketing is one of the most effective sales tools available to you.
It isn’t scary. It doesn’t even have to be complicated. Especially when you hand the reigns over to a trusted video partner, video marketing can be an enjoyable and exciting step forward in your advertising efforts.
So what are you waiting for? Jump into video and get ready to start selling better than ever before!