Social Media Video

PR as a Force for Good - Public Relations Concept

PR Video as a Force for Good

Video’s humanizing and emotive effects are especially useful in the world of public relations (PR), where bringing relatability to corporate brands is the name of the game. Often, PR videos may have an edge to them: they control the story and pitch what you need people to hear, sometimes under difficult circumstances. But for right...

Read More »

The Power of Using Video in Your HR Recruitment Strategy

Video is the most versatile and self-sufficient engagement medium currently available to businesses. It can enlist investors, entice customers, and convince critics. Forrester research fellow James McQuivey found that one minute of video is worth 1.8 million words, and marketing researchers have proven time and again that video can sell, motivate, educate, and mobilize. But...

Read More »

Social Media Video Best Practices

Your clients and customers are watching a LOT of social media video. Both Snapchat and Facebook have both exceeded 8 billion video views per day. YouTube has over a billion users with 1 billion hours watched daily. There are over 600 million Instagrammers.

If your brand is not creating and promoting video on social media channels, then you are missing a huge opportunity! In this post, we examine best practices for social media video creative.

Read More »