E-commerce businesses are always looking for innovative ways to engage potential customers and drive product sales. Among the various marketing strategies available, leveraging short videos and eye-catching photographs on social media platforms has emerged as powerful tools.
Here are some of our suggestions for incorporating visual content in the form of videos and photographs to improve engagement and increase product sales for e-commerce businesses.
Posts with visual content receive 2.3 times more engagement on platforms like Instagram compared to text-only posts.
Videos and photographs have the ability to grab the attention of social media users who are often scrolling through content at a rapid pace. According to recent studies, posts with visual content receive 2.3 times more engagement on platforms like Instagram compared to text-only posts. Moreover, videos on social media generate 12 times more shares than text and images combined, making them highly effective in capturing and retaining users' attention.
Showcase Products in Action
Videos allow e-commerce businesses to showcase their products in action, demonstrating their features, benefits, and unique selling points. Research shows that 64% of consumers are more likely to purchase a product after watching a video about it. Furthermore, a study by Wyzowl found that 88% of people have been convinced to buy a product or service after watching a brand's video. These statistics highlight the persuasive power of video content in driving conversions and increasing product sales.
Tell a Story
Short videos and photographs offer an opportunity to tell a compelling story about the product or brand. According to a survey by Animoto, 64% of consumers say that watching a marketing video on Facebook has influenced their purchasing decisions. Additionally, 80% of consumers believe that demonstration videos are helpful when making a purchasing decision. These findings emphasize the importance of crafting narratives through visual content to resonate with the target audience and drive engagement.
Encourage User-Generated Content
Visual content has the power to encourage user-generated content, where customers become brand advocates. According to a survey by Stackla, 79% of consumers say that user-generated content highly impacts their purchasing decisions. When customers share their videos and photographs featuring products, it creates social proof and trust among potential customers. Furthermore, 60% of consumers are more likely to consider or contact a business when an image shows up in local search results. This demonstrates the influence of user-generated visuals on consumer behavior.
Enhance Social Sharing
Videos and photographs are highly shareable on social media platforms. According to a study by Buzzsumo, Facebook videos receive 135% more organic reach than photos. Additionally, tweets with videos are six times more likely to be retweeted than tweets with photos. These statistics underline the viral potential of visual content, enabling e-commerce businesses to amplify their message, increase brand visibility, and ultimately drive product sales.
Collaborating with influencers who create compelling visual content can greatly amplify the impact of video and photography marketing efforts. Research shows that 49% of consumers rely on influencer recommendations on social media platforms when making purchasing decisions. Plus, 89% of marketers believe that influencer marketing delivers a higher return on investment (ROI) than other marketing channels. Partnering with influencers can help businesses reach a highly engaged audience, drive traffic, and potentially increase conversions.
Visual content has a significant impact on engagement, brand awareness, and product sales.
In e-commerce, competition is fierce and attention spans are limited, utilizing short videos and eye-catching photographs on social media platforms is essential for success. Visual content has a significant impact on engagement, brand awareness, and product sales. By leveraging the power of visual storytelling, e-commerce businesses can captivate their audience, showcase products in action, encourage user-generated content, and enhance social sharing. This combination of engaging visual content and strategic social media marketing can lead to substantial improvements in sales and overall business success.
To learn more about how The DVI Group can help grow your e-commerce channel check out our Spark service. With DVI’s Spark businesses can create compelling videos and eye-catching visual content at scale to support their e-commerce channels. Learn more on the the Spark website »