Short-Form Video: Marketing to Goldfish

Marketing to Decreasing Attention Spans According to a consumer insight study published by Microsoft, the human attention span has diminished to less than that of a goldfish. The average human attention span was just 8.25 seconds in 2013, which is 4 seconds less than the 12-second average in 2000. This also puts humans nearly 1 second behind the goldfish, which has …

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