There’s a lot of growth headed our way in 2020. We’ve got the scoop on some exciting video and communication trends that brands are already taking note of, so take a look at our top-3 roundup for some ideas on how to kick your 2020 communications off right!
1. Social video sells…bigtime.
By now, everyone knows the massive impact of video and social media on marketing. But combine those two trends, and what do you get? A huge chunk of the marketing industry that swears by social video. Its power grows daily—to the point where YouTube replaced Facebook as the #1 platform that affects consumer behavior in 2019.
YouTube replaced Facebook as the #1 platform that affects consumer behavior in 2019.
Survey of Social Video Trends: Marketer Insights for 2020
The power comes with a caveat, though. Today’s viewer craves content marketing that offers them high quality, and they’re becoming more discerning by the day. Brands have to think it through to properly reap from the success in social spheres.
2. Visual marketing is fine art now.
Research shows that, more than ever, customers want brands to provide them with engaging experiences—and what better way to do so than by touching customers’ hearts and minds using passion-filled art? If quality beats quantity these days, brands are noticing and turning out marketing that’s more than marketing.
They’re recruiting artists with a true passion to create—like the formally-trained art school grads who fill out all our departments at DVI. EyeEm calls these professionals Commercial Creatives, and their boundless enthusiasm for combining achievement in art with achievement in marketing tugs on consumer emotions in a real way.
3. Personalized content speaks volumes.
Along with the audience craving for experiences comes the craving for content that delivers experiences straight to the audience member, calling them by name. In fact, 80% of marketers have seen major engagement by using personalization—audiences are ready to listen to brands and organizations, as long as those same brands try to show audiences that they know exactly who they’re speaking to. Couple the demand for personalized messages with the ability to create seamless dynamic content, and we’re ready to see increased spending on personalized communication in 2020.
And that’s a wrap on our top 3 communication trends heading into 2020. Which one would your organization benefit most from using?