Blog

Starting a Video Project

Starting a Video Project? 5 Questions you Should Consider

For many marketers, the first foray into video content can be a scary one. If you’re not prepared, wading into new territory can easily leave you frustrated, disoriented, and super stressed out. That’s why we’ve come up with a list of questions that every marketer should ask themselves before starting a new video project.

Read More »

Kodak Moments: Holiday Craft Video

We built a series of shareable videos for the Kodak Moments app to show consumers some unconventional uses for printed photographs. Great art direction really drives home the seasonal message in these social media marketing videos.  This video shows a quick way to make picture ornaments to decorate with this holiday season.

Read More »

Busting Video Production Myths

Four Video Production Myths That We Can’t Wait to Bust

People are really into video. Like, really into it. To the tune of 6 million unique views on YouTube every single day.

Most of the time, that’s amazing for us as producers of video marketing content. Unfortunately, the public fascination with video has also created some dangerous video production myths that are in serious need of busting.

Here’s our top list of video production myths and misconceptions:

Read More »

Generate 2016 Animation Challenge

DVI Hosts SCAD’s 10th Anniversary “Generate” Competition

A team of friends, lots of coffee, and a drive to create.  That’s what SCAD Atlanta students brought to the table for the 10th anniversary of Generate: A 24 hour, cross discipline art challenge.  Two weekends ago, the best and the brightest at SCAD came together to pull an all-nighter, and test their skills.  Every...

Read More »

Tips for Mobile Video Content

Tips to Win at Mobile Video Advertising

Mobile video is becoming more and more important as a marketing tool.  98% of millennials report watching mobile video on a daily basis, and the average viewer watches 6.3 hours of video on his or her phone every week. Statistics like these highlight that now more than ever, you need to think “mobile first”.

We’ve put together our best tips to help you win at mobile advertising.

Read More »

Custom Sales Video Example

6 Unique Custom Sales Video Examples

Even though we talk about sales video as a category, there’s no hard and fast rule. Every company, and every sales process is a little bit different.

A good sales video isn’t pulled off the rack, it’s custom tailored to fit the message, and the organization. A good sales video doesn’t have one shape or size. If the video enhances your sales pipeline, then you’re looking at a sales video.

Let’s look at a few examples to see how we customized video to fit different sales cycles.

Read More »

Audience Recall Confusion

Lessons on Audience Recall from NPR’s “Marketplace”

Communicating complicated info poorly has the potential to wreck audience recall & retention rate.

What calculations are you asking your audience to make?

Read More »

Demorrius Sims attends SIGGRAPH 2016

Demorrius Sims at Siggraph 2016: It was all about Virtual Reality

The DVI Group’s visual artist, Demorrius Sims, recently attended the annual SIGGRAPH conference in Anaheim, California. My Experience at SIGGRAPH 2016 If I had to describe Siggraph to someone, I would likely say that it’s what happens when you fill a convention center with some of the smartest scientists, artists, and production managers in the...

Read More »

Video Storytelling Marketing

Powerful Reasons to Use Video Storytelling Marketing

Why is storytelling in marketing so effective? Numerous studies over the years have shown that human brains are far more engaged by storytelling than by dry facts. Why is that? As it turns out, science tells us that stories are far more than just entertainment. Besides the fact that we have a primordial connection to stories, they are also...

Read More »