Video marketing continues to grow and will keep expanding. If your business isn’t using video as a marketing channel yet, it shouldn’t be long before you make the leap and start considering video marketing strategies in your plan.
For many marketers, the first foray into video content can be a scary one. If you’re not prepared, wading into new territory can easily leave you frustrated, disoriented, and super stressed out. That’s why we’ve come up with a list of questions that every marketer should ask themselves before starting a new video project.
We built a series of shareable videos for the Kodak Moments app to show consumers some unconventional uses for printed photographs. Great art direction really drives home the seasonal message in these social media marketing videos. This video shows a quick way to make picture ornaments to decorate with this holiday season.
People are really into video. Like, really into it. To the tune of 6 million unique views on YouTube every single day.
Most of the time, that’s amazing for us as producers of video marketing content. Unfortunately, the public fascination with video has also created some dangerous video production myths that are in serious need of busting.
Here’s our top list of video production myths and misconceptions:
A team of friends, lots of coffee, and a drive to create. That’s what SCAD Atlanta students brought to the table for the 10th anniversary of Generate: A 24 hour, cross discipline art challenge. Two weekends ago, the best and the brightest at SCAD came together to pull an all-nighter, and test their skills. Every...
Mobile video is becoming more and more important as a marketing tool. 98% of millennials report watching mobile video on a daily basis, and the average viewer watches 6.3 hours of video on his or her phone every week. Statistics like these highlight that now more than ever, you need to think “mobile first”.
We’ve put together our best tips to help you win at mobile advertising.
Even though we talk about sales video as a category, there’s no hard and fast rule. Every company, and every sales process is a little bit different.
A good sales video isn’t pulled off the rack, it’s custom tailored to fit the message, and the organization. A good sales video doesn’t have one shape or size. If the video enhances your sales pipeline, then you’re looking at a sales video.
Let’s look at a few examples to see how we customized video to fit different sales cycles.
Communicating complicated info poorly has the potential to wreck audience recall & retention rate.
What calculations are you asking your audience to make?
The DVI Group’s visual artist, Demorrius Sims, recently attended the annual SIGGRAPH conference in Anaheim, California. My Experience at SIGGRAPH 2016 If I had to describe Siggraph to someone, I would likely say that it’s what happens when you fill a convention center with some of the smartest scientists, artists, and production managers in the...