Blog

Why You Want a Partner Instead of Video Vendors

Why You Want a Partner Instead of a Video Vendor “Vendor” is a Bad Word When it Comes to Video Production We get a lot of calls from companies looking for video production vendors, and we’re always happy to accommodate them, but thinking about your video production company as a “video vendor” is a good...

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Independence from Bad Video

Independence from Bad Video You made a video.  It was important to you.  You put your energy and resources into the project because you want to get across a message. But it didn’t work and now you’re stuck wondering why.  Here are several ways to set yourself free from your bad video. 1. Ignore it....

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Trading up with Video for Tradeshows

Trading up with Video for Trade shows Trade shows are awesome. Where else can your well-honed sales force put bids right into a host of human hands? Trade show time is valuable, so you need make sure your interaction with every prospect counts. To do that, you need to make sure your principal message is always present and always...

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Demographic Breakdown: Video for Mom

In honor of Mother’s day, we thought we’d take a moment to look a little deeper at everyone’s favorite woman.  Making a video for mom starts with really knowing who she is, and what she wants. Video for Mom Since moms and other women account for 85% of all brand purchases (The “she-conomy”), making videos that...

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Budgeting for Video: A Blueprint

How much does a video cost? “I need a video.  How much will it cost?” That is by far the question we get most from potential partners, and unfortunately, it’s a tricky one to answer directly.  As Matthew explained last week in budgeting for video, there are a lot of moving parts an pieces that...

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Budgeting for Video Production

You’re thinking about producing a video; but you have no idea what its going to cost. Instead, you pick up the phone and start calling video production companies and creative agencies for quotes. What you will likely receive back is a wide range of pricing, from super cheap to very expensive. Why is that?   Budgeting...

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Production Spotlight: Editing

Production Spotlight :  Editing A lot of people think that what they see on television, movie theaters or online is exactly the way it came out of the video camera. They couldn’t be more wrong. There are countless hours of hard work and team collaboration that happen behind the scenes in Post Production after the raw...

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Ditch the Videographer: 5 Reasons to Work with a Video Agency Instead

Ditch the Videographer:  5 Reasons to Work with a Video Agency Instead Still using a Videographer? You’ve got an event you need to document – a ribbon cutting, a speaker series, an award ceremony. You just need a guy with a camera to record the festivities. And if you’re lucky, he’ll edit something together for...

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How to Think About Color in Video Marketing

If you happen to be generating that content, understanding how colors can be used to impact your audience is very critical if you want strong and cohesive material.  Many articles online will list out very specific color associations, such as green being associated with peace and nature and red being associated with warmth and love, but the truth is that color perception is all about context.

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