Communications are always evolving, but video has proven itself as a communications medium that’ll stand the test of time. Yet, there’s always room to improve. And we’ve got a suggestion with huge potential for improving on your communications and relationships: personalized video.
Content personalization is advanced and highly customizeable, giving us—as video professionals—the ability to seamlessly integrate personal data into a moving video as it plays.
Content personalization is advanced and highly customizeable, giving us—as video professionals—the ability to seamlessly integrate personal data into a moving video as it plays. It’s an exciting step forward. But we need something behind the video. We need a message.
First, think about how you might be able to use data driven personalization for big PR announcements or crisis management messaging:
Could you send out a video to top news outlets, announcing a new business partnership and including the news outlet’s name and the viewer’s title?
Could you send a pharmaceutical announcement out to public health agencies with each viewer’s department integrated into the video?
Follow up your personalized points with key messaging that you need to get across.
Use acknowledgment of someone’s organization or department to show them you mean business—you know exactly where they come from, what their specialty is, and how they might potentially react to your news. After all, controlling the messaging is a huge part of what you do.
2. Acknowledge what they do
Speaking of “what you do”—this is a distinctly more financial take on personalized communications, but it’s got the potential to bring serious wow factor to these important communications. When updating top shareholders on key performance indicators and quarterly results, consider including personalized media to give them a big picture look at the playing field. You could include information specific to each viewer in the video, such as their specific holdings and decisions for the company over the past year.
This is a more useful strategy for situations like internal communication and annual reporting. It would have a smaller audience than most videos, specific to your corporation and its top players, but it could pack a punch for accurate, fair, and helpful communication.
3. Acknowledge who they are
It’s simple: just include someone’s name in your communications video, and they’ll instantly pay closer attention.
It’s simple: just include someone’s name in your communications video, and they’ll instantly pay closer attention.
Never underestimate the power of “hello.” In fact, this is an especially helpful tip when using video to communicate with employees. You can use the viewer’s name to encourage friendly, ongoing relationship; loyalty to a brand; or to just ensure the reception of your message by combining personalization and data. Whatever your goal, including names is an easy tool to make things visual and entertaining, moving your personalized video message along.
Communicate—but make it personal
Personalized video is establishing itself as an important part of the video communications ecosystem. It’s a valuable tool, and we know that once you start using it, you won’t be able to look back.
Contact us to learn more about how personalized communications video can work in your organization. Call 404.873.6283 or contact us.
