Human resources is at a critical juncture right now, with the COVID-19 pandemic coming to a slow close in the U.S. and workers everywhere readjusting to offices in the pandemic's wake. HR professionals support leadership during these times of change and growth, and the content that HR releases—whether videos, articles, informational guides, or emails—will drive company culture.
But we've got an answer for the timeless HR issues of engagement, understanding, and policy keeping. Video is already a powerful medium for HR professionals, allowing humanity and emotion into the more dense areas of HR work. Personalized video adds even more to that medium and has the potential to be an invaluable new tool for HR.
Let's explain a little bit more in-depth.
What exactly is personalized HR video, and how can it specifically cater to today's HR professionals?
Personalized video is any video that uses hidden data sets to seamlessly weave the viewer's information into the video they're watching—in real-time.
The personalized video pitch
Simply put, personalized video is any video that uses hidden data sets to seamlessly weave the viewer's information into the video they're watching—in real-time. This information could include their name, hire date, job title, responsibilities, or corporation policies applicable to their department. Just gather the relevant information and incorporate it, and you've got a flawless piece of video that's specific to the viewer.
The positive effects
The applications to the HR space are innumerable. In fact, we’ve already thought of personalized video examples that can be used easily in the HR space.
- Create a personalized onboarding video with a new employee's name and title, welcoming them to the company.
- Send out a video communicating benefits to employees that includes the viewer's healthcare package choices and enrollment window dates.
- Or simply greet employees with a video that includes their name and recent achievements, encouraging employee retention and company loyalty.
Experts have found that personalized video is more than effective in other spaces. It captures eyes, hearts, and imaginations, allowing you to share information more effectively. It's also been shown to boost retention and engagement, meaning your important policy announcements could hit their mark with even more employees.
Personalized videos have a 35% higher retention rate
The way to get started
At this point, you might be wondering how to make personalized video. To get moving on a personalized project, first, gather your relevant data.
Use employee information, corporation-wide surveys, and HR management software to start. It's important that you have accurate data sets to hand over to the video creators—the more accurate your information, the more successful your video can be.
Once you've decided on your data points and gathered the information, reach out to a professional video communications agency that can help walk you through your project. The right agency will have creative prowess, an easygoing team, and the ability to use specialized software in creating a native personalized video. Once done, your video will look and feel just as you want it to—but it'll have the added advantage of variable data points throughout. These will change to whatever applies to the video viewer.
The final thoughts
As experts in personalized video, we know that it’s full of high quality, richness, and personality. Companies are adopting it with excitement, with some even predicting it's truly the next big thing in video.
This is the best time to look into personalized video. Start thinking about how to personalize your HR video and bring more humanity to your content.