Blog

I am a great fan of DVI.

Over my corporate marketing career, growing consumer brands at General Mills, Johnson & Johnson and Gerber Baby Foods, I have worked with some of the largest and best ad agencies in the world. DVI’s creativity, quality of production and cost efficiency is unsurpassed.  I am a great fan of DVI. Steve Colton Zerorez Owner

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Being Genuine in your Online Video Content

Be Genuine with your Online Video Content More than ever before, markets are fragmented.  Once you could build your strategy on a basic demographic. “White, male, college grad.”  But now, because of the massive diversity of online video content, those once-broad markets have fragmented and become very specific. Now, when you speak to your audience,...

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Video Production Break-Up: 7 Signs its Time to Leave your Production Partner

The road to a fulfilling, enduring relationship is always littered with a few attempts that turned out to be unfulfilling and un-enduring. That’s what finding the perfect video production partner is all about. Sometimes you know for sure when it’s time to break up, but other times you’re not so sure. Should you hang in...

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Targeting a Millennial Audience

Want to target a millennial audience?  Digiday has some tips for publishers that could apply just as easily to video content. “I don’t think the case for writing for or advertising to ‘millennials’ is a particularly strong one,” said Jamie Beckland vp, marketing at Janrain . “It doesn’t make sense to think of them all as...

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The DVI Group has been a great partner.

“With each project, the DVI team offers the perfect mix of creativity and strategy focused on our end communication goals. They always exceed our expectations and take our ideas and make them into something that goes beyond what we had envisioned.”

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Video Marketing: Our Predictions for 2015

It’s the new year, which means everyone is posting their year in reviews and predictions for next year. Of course, that also means Q4 projects coming in just before annual budgets roll over.  Combine that with a refreshed website and you get one super swamped DVI team, which has put us slightly behind on our...

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The videos were a huge hit!

I just got back from our meeting, the videos were a huge hit! I’m so proud of the work you did and can’t wait to work with you all again

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A very compelling story…

We showed the video to our employee audience (approx. 1,000 employees worldwide). It received great feedback and an emotional response from our leaders, including our group president, who mentioned on stage that he was “choked up” after viewing it. A very compelling story and one of the best patient videos I’ve seen. Technically very well...

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… Quite Frankly, A Pleasure To Work With.

….They made me look like a hero at my company after they delivered professional, creative and high-quality results on a very tight time-line. I appreciated how they fit the creative process into a structure that made things run like clockwork…

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