You may still be wondering, why is personalization important in marketing?
Studies show that when marketing is personalized, people pay attention. Audiences love to hear or see their own names, interests, and preferences echoed in the marketing they watch, while modern technology allows video creators to slip data into videos and make it a native part of the experience. And yet—personalized video isn’t ubiquitous enough for brands to immediately know how to approach the personalized portions of their marketing. That’s where we come in.
Top 5 Personalized Video Examples
Below, we’ve covered our top 5 ways to achieve personalized video marketing. So let’s get started.
Use your CRM profiles or other data sets to include the viewer’s length of membership, level of membership, or other fun pieces of information in your video marketing.
1. A loyalty play
First off, we have the appeal to customer loyalty. Draw in a long-time customer—or a club member who bought their way into your top customer tiers—with a reminder of just how long they’ve been with you. This type of video could address the viewer directly or not: the creative choices are up to you.
Regardless of how you play it, use your CRM profiles or other data sets to include the viewer’s length of membership, level of membership, or other fun pieces of information in your video marketing.
2. A simple “hello”
This one might seem obvious, but we can’t overstate its power. Simply drop a direct reference to your customer’s name in your video for an immediate, eye-catching effect. You can even do this with audio—it’ll require a dedicated voice artist with a commitment to recording several different name callouts, but this is an entirely possible addition to personalization in digital marketing.
Overall, audiences love seeing and hearing their own name. However, we’d be remiss not to include a word of caution. Some viewers may not regularly use the name they signed up with, or they may use a name that’s different than their legal title. Make sure you know your customers well to avoid any naming mishaps.
3. A practical reminder
This is a fantastic way to use personalized video for business. If you market services that require regular scheduling by customers, you might notice the occasional customer drop-off if they happen to forget an upcoming appointment. Use your CRM to your advantage and consider sending out a marketing piece with the viewer’s next date of service woven into your messaging. It’s an attractive and practical play.
After all, who wouldn’t want to get a professional video that says, “Hey, John! We’re looking forward to seeing you on September 8th!”
4. A brand acknowledgment
If you do marketing in the B2B space, you’re probably very familiar with the brands your clients represent. Use this data for a personalized video message to market more accurately and acknowledge who your viewers represent. Whether your video is an explainer, an animation, a story, or a more information-heavy piece, a well-placed nod to their own brand may catch their eyes even more.
5. A rewarding surprise
Lastly, encourage customers to use their rewards on your own products with a winking reminder that they have redeemable gifts available. Again, use your data sets to gather groups of customers who have unused points, stars, chips, or other rewards available to them—then share that personal score with them in a clever marketing video.
This strategy has a dual effect: it encourages customers to come back to your locations and order more products, and it also generates brand loyalty when said customers realize that you keep track of (and encourage the use of) their rewards.
Personalized and market-wise
There are countless ways to use embedded personalized video in your marketing efforts. And once you get a feel for the different types of data you can include in your next marketing piece, you won’t want to stop.