Unlock the Power of How To and Instructional Videos to Improve Audience Engagement and Retention
Did you know that businesses leveraging how-to videos and instructional content are experiencing remarkable success in promoting their products? In fact, a recent study by Cisco predicts that by 2023, 82% of all internet traffic will be video-based, highlighting the incredible potential of this captivating medium. So, if you're ready to captivate your audience, boost brand recognition, and drive sales, it's time to explore the benefits of instructional how-to videos!
By 2023, 82% of all internet traffic is predicted to be video-based, highlighting the incredible potential of this captivating medium. (Cisco)
1. Engaging and Visual Format
Why settle for traditional advertising methods when you can engage your customers through immersive visual storytelling? According to a survey conducted by Wyzowl, a staggering 96% of people have watched an explainer video to learn more about a product or service. This showcases the power of videos in capturing attention and providing valuable insights.
2. Improve Customer Understanding with Instructional How To Videos
But it doesn't end there. A compelling case for incorporating how-to videos into your marketing strategy lies in their ability to improve customer understanding. According to Google, 65% of viewers are more likely to retain information from a video as compared to text-based content alone. By demonstrating your product in action, step-by-step, you make it easier for potential customers to grasp its benefits and envision how it solves their problems.
3. Increase Reach and Visibility of Your Products & Brand
The reach of how-to videos is unparalleled. YouTube, the second largest search engine after Google, boasts over 2 billion logged-in monthly active users, signaling an enormous opportunity to showcase your brand to a global audience. Moreover, studies have shown that video content on social media generates 1,200% more shares than text and images combined (Biteable). Imagine the potential virality and increased exposure your business can achieve by tapping into the video-sharing trend!
Studies have shown that video content on social media generates 1,200% more shares than text and images combined (Biteable)
4. Build Brand Trust and Credibility
Not only do how-to videos captivate viewers, but they also build trust and credibility for your brand. According to a study by Digital Information World, 59% of executives agree that if both text and video are available on the same topic, they are more likely to choose video. By offering instructional content, you position yourself as an authority in your industry, fostering trust and establishing your brand as a reliable source of information.
5. Provide Customer Support and Reduce Returns
In addition to their promotional benefits, how-to videos also serve as an invaluable customer support tool. Studies show that 4 out of 5 consumers find videos helpful when making purchasing decisions (Animoto). By providing detailed instructions and troubleshooting guidance through videos, you empower customers to resolve issues independently, reducing support costs and minimizing product returns.
Ready to leverage the power of how-to videos and unlock your product's true potential?
It's time to partner with a professional video production company that understands your vision and can bring it to life. That's where The DVI Group comes in! With our expertise in crafting compelling narratives and visually stunning videos, they can help you create captivating how-to videos that resonate with your target audience. Don't miss out on this golden opportunity to revolutionize your product promotion!