The landscape of workplace learning has witnessed a significant shift, with employees increasingly favoring video training over other traditional learning methods. The explosive growth of digital technologies, coupled with the changing preferences of the modern workforce, has paved the way for video-based learning to become a preferred mode of skill development. Let’s explore why visual learning is preferred by employees and the reasons behind this rising preference. In this article, we'll also shed light on the benefits that video training offers to both employees and organizations.
Top 5 Reasons Why Visual Learning with Video is Preferred by Employees
Visual elements, combined with audio cues, stimulate multiple senses simultaneously, leading to improved knowledge retention.
1. Stimulating Multiple Senses Simultaneously Enhances Retention
One of the primary reasons why employees prefer video training is its ability to engage learners visually. Unlike text-heavy manuals or slide presentations, videos provide a dynamic and immersive learning experience. Visual elements, combined with audio cues, stimulate multiple senses simultaneously, leading to improved knowledge retention. By presenting information in a more digestible and engaging format, video training captures and holds the attention of learners, making it easier for them to understand complex concepts and retain the acquired knowledge.
2. Convenience and Flexibility: Video Training Fits Into Busy Schedules Better
Video training offers unparalleled convenience and flexibility, making it an attractive option for today's busy professionals. Employees can access video-based learning materials at their own pace and convenience, eliminating the need for rigid schedules or physical classrooms. Whether it's a tutorial on new software, a compliance training module, or a professional development course, video training allows learners to fit their learning activities into their hectic work schedules. This flexibility enables employees to take ownership of their learning journey and enhances their overall learning experience.
This NuSkin compliance training video is part of a series of live action videos created with a relatable host, and designed to make compliance information fun for everyone on their affiliate team.
3. Interactive Elements in Video Training Make it More Engaging
Well-designed video training often incorporates interactive elements such as quizzes, simulations, and scenarios that actively involve learners in the learning process. These interactive video components promote active learning, enabling employees to apply their knowledge in real-world situations and problem-solving exercises. By fostering interactivity, video training transforms the learning experience from a passive activity to an engaging and participatory one, driving higher levels of engagement, motivation, and knowledge retention among employees.
This training video for Holiday Inn is part of a series of employee training videos.
4. Video Training Offers Accessibility and Scalability
Video training provides organizations with the advantage of accessibility and scalability. With remote work becoming more prevalent, video-based learning can be accessed from anywhere, allowing employees to learn at their own pace and convenience.
Additionally, video training and video used by Human Resources can be easily replicated and distributed to a large number of employees, eliminating logistical constraints associated with traditional classroom training. This scalability makes video training an efficient and cost-effective solution for organizations seeking to train their workforce efficiently and consistently, regardless of geographical boundaries or time constraints.
This employee training video for IHG communicates expectations for the employee's role.
5. Multimodal Learning Experience Appeals To Different Learning Styles
Employees have diverse learning preferences, with some being visual learners while others prefer auditory or kinesthetic learning. Video training incorporates multiple modes of learning, catering to different learning styles and preferences. By combining visual and auditory elements, video-based learning appeals to a broader audience, accommodating individual learning preferences and maximizing the effectiveness of the training program. This multimodal approach ensures that employees receive information in a format that aligns with their learning style, leading to improved knowledge absorption and skill development.
Embrace Video Training as a Core Component of Your Organization's Learning Strategy
As the modern workforce continues to evolve, video training has emerged as a favored method for employee learning and development. The visual engagement, flexibility, interactivity, accessibility, and multimodal learning experience offered by video training have contributed to its widespread adoption. Organizations that recognize and embrace this shift stand to benefit from a more engaged and skilled workforce, enhanced productivity, and a competitive advantage in today's rapidly changing business environment. By embracing video training as a core component of their learning strategies, organizations can empower employees to unlock their full potential and drive success in the digital age.
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