Case Study—
SalesFusion
Explainer
Video
Salesfusion creates advanced marketing automation platforms designed to help marketing teams be their best. Sales Fusion products are built to integrate with CRMs, foster easy automation, and make sales a breeze.
The
Challenge
As a relatively young company, Salesfusion needed momentum to continue their explosive growth—and they also needed a video that would quickly explain their products while keeping audience interest high. Our task was to craft an explainer that outlined the technical benefits of their platform while making customers want more.
SalesfusionExplainer Video
I knew that by partnering with The DVI Group, I would get the total package. I would get the creative ideas, the great brainstorming, the collaborative type approach that they take. I would also get stellar copywriting and have a script that was streamlined down to be as effective as we could in that 90-second window.
Empowering marketers through storytelling
Salesfusion loves to emphasize how well their product empowers marketers to be the best they can be. We wanted to echo this sentiment through our video story—we designed the script to be fun and entertaining while sharing important messaging points at each story beat.
A supercharged production process
Our animation team relied on the concept of a marketing director-turned-superhero, incorporating comic book panels, exciting music, and a sketched 2D look to set the mood.
Both playful and powerful
We wanted to keep the tone light and playful—we concentrated on a colorful palette, bright and evocative voice acting, and a fun villain storyline for our main character to work through.
The
Outcome
According to Salesfusion’s data, the video achieved a 65% completion rate and 45% conversion on the end—fantastic statistics that were better than Salesfusion had seen before.
It was a fit from the beginning with The DVI Group. Whenever I have a project that is really high value, they’re my go-to call.