Posts by Stuart

Social Media Video Best Practices

Your clients and customers are watching a LOT of social media video. Both Snapchat and Facebook have both exceeded 8 billion video views per day. YouTube has over a billion users with 1 billion hours watched daily. There are over 600 million Instagrammers.

If your brand is not creating and promoting video on social media channels, then you are missing a huge opportunity! In this post, we examine best practices for social media video creative.

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Creative for Video

5 Signs that your Creative is Great

Coming up with great creative for video is tricky. If you’re not sure your agency is handling the challenge, test their last idea with this list.

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Choosing a video company

Choosing a Video Company: Videographer vs Production Company vs Agency

You know the story.  Three pigs.  Three houses (straw, sticks, bricks).  The straw house pig built his on the cheap, as did the stick house pig.  And because they lowballed it, the wolf gobbled them up. The brick house pig, on the other hand, lived happily ever after in his sturdy domicile. A significant proportion...

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Starting a Video Project

Starting a Video Project? 5 Questions you Should Consider

For many marketers, the first foray into video content can be a scary one. If you’re not prepared, wading into new territory can easily leave you frustrated, disoriented, and super stressed out. That’s why we’ve come up with a list of questions that every marketer should ask themselves before starting a new video project.

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Busting Video Production Myths

Four Video Production Myths That We Can’t Wait to Bust

People are really into video. Like, really into it. To the tune of 6 million unique views on YouTube every single day.

Most of the time, that’s amazing for us as producers of video marketing content. Unfortunately, the public fascination with video has also created some dangerous video production myths that are in serious need of busting.

Here’s our top list of video production myths and misconceptions:

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Generate 2016 Animation Challenge

DVI Hosts SCAD’s 10th Anniversary “Generate” Competition

A team of friends, lots of coffee, and a drive to create. That’s what SCAD Atlanta students brought to the table for the 10th anniversary of Generate: A 24 hour, cross discipline art challenge. The DVI Group was thrilled to be invited to host the animation challenge for this year’s Generate. Since every host comes up with a unique challenge for the students, we decided to put their client communication skills to the test.

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Tips for Mobile Video Content

Tips to Win at Mobile Video Advertising

Mobile video is becoming more and more important as a marketing tool.  98% of millennials report watching mobile video on a daily basis, and the average viewer watches 6.3 hours of video on his or her phone every week. Statistics like these highlight that now more than ever, you need to think “mobile first”.

We’ve put together our best tips to help you win at mobile advertising.

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Custom Sales Video Example

6 Unique Custom Sales Video Examples

Even though we talk about sales video as a category, there’s no hard and fast rule. Every company, and every sales process is a little bit different.

A good sales video isn’t pulled off the rack, it’s custom tailored to fit the message, and the organization. A good sales video doesn’t have one shape or size. If the video enhances your sales pipeline, then you’re looking at a sales video.

Let’s look at a few examples to see how we customized video to fit different sales cycles.

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Audience Recall Confusion

Lessons on Audience Recall from NPR’s “Marketplace”

Communicating complicated info poorly has the potential to wreck audience recall & retention rate.

What calculations are you asking your audience to make?

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