Our Top Video Production Myths
People are really into video. Like, really into it. To the tune of 6 million unique views on YouTube every single day.
A poorly produced video can ruin your credibility instantly.
Most of the time, that’s amazing for us as producers of video marketing content. Unfortunately, the public fascination with video has also created some dangerous video production myths that are in serious need of busting.
Here’s our top list of video production myths and misconceptions:
Myth #1: Any Video Will Do!
You’ve got a hole on your website, and you just need any video to fill it right? Think again. Upload a website video that is off message, or off brand, and you might be doing more harm than good.
Worse still, a poorly produced video can ruin your credibility instantly, and boost your bounce rate by causing customers to navigate away from your page. That means that your video was not only a wasted effort, it actually counteracted all the hard work you put into the rest of the site!
Good content is produced for a specific purpose, with a specific audience in mind. They might forgive a lapse in content on your page, but upload the wrong video and you could end up being unforgettable for all the wrong reasons.
Myth #2: Anyone Can Make a Video
We all watch TV, and we all interact with advertising every day, so it’s not hard to see where this video production myth comes from, but trying to produce your own video can be a big time brand buster. Even though most marketers understand this on some level, there’s still a sense that producing video is easy.
Allow enough time to do it right the first time.
An exhaustive pre-production process saves time and money.
Bad video content is a liability for your brand in the same way that bad electrical is a liability for your house. You wouldn’t trust just anyone to wire your home, would you?
Remember, you’re not just trying to churn out any old video, you want to produce quality content that tells a story and keeps people watching. Professional video marketers spend years of their life watching, re-watching, and dissecting ads trying to figure out what makes them successful. Layer in all the complex logistics, technical knowledge, and video marketing strategy that goes into producing video content, and this myth is history.
Myth #3: It Doesn’t Take Long to Make a Video
Ever heard the phrase “An ounce of prevention?” Actually shooting a video can be a pretty quick process, but properly preparing for a video means getting in the heads of the audience, making sure you have the right approach to telling your story, and meticulously planning the day of the shoot. Shortcutting preproduction could end up costing you big time later on.
Sure, your video production partner might be able to turn your project around quickly, but chances are, that fast turn around is going to have an impact on either your budget, or the final quality of your video. Kiss this video production myth goodbye and give yourself enough time to get the job done right.
Myth #4: Video Production Should Be Cheap
How much does quality video cost? There’s nothing wrong with shopping for a good price, and you should definitely be looking for ways to maximize your value, but don’t make the mistake of undervaluing your content.
Video production is an investment in your brand, and trying to cut corners here can seriously damage your image with consumers. That goes double for B2B videos, where transactions are larger, and a professional image is the baseline for doing business.
To get a deeper understanding of how to budget for video, take a look at our Video Production Cost Guide. We walk you step by step through the process of getting, and understanding accurate quotes and proposals from video production companies.
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