Powerful Ideas for Video Marketing
It All Starts with an Idea
Coming up with ideas is easy, coming up with powerful ideas that can carry your video marketing campaign is tricky. Everyone is creative in one way or another, but designing a concept that can move an audience and communicate a message demands a structured process. That’s why The DVI Group has spent years developing a creative workflow to look at your project from every angle, and come up with a huge range of solutions, then pinpoint the very best ones.
For us, this is the most fundamental part of the process, but it’s shocking how many video production companies seem to skip the ideation phase and go into production on a video with no creative backbone. There’s no substitute for a thorough ideation process. We believe that the only way to find a really great idea is to generate lots of ideas.
The Right Idea can Elevate your Video Marketing
Your concept is what gives your video structure, and what gives your video life. It’s the hook that keeps your audience watching, or the reason they click away. At The DVI Group, we have decades of combined experience translating even the most obscure concepts into a compelling story told through clean, simple visual language. With the right approach, dense subject matter can seem simple and light. Something as seemingly mundane as carpet cleaning can turn into a spectacle. You can get your customer to think about your product in a different way, make technology sexy, or bring it to life.
Every project, every client, every audience member is different. When it comes to video marketing, there is no such thing as a one size fits all approach. That’s why it’s so important for you to work with a production partner who will come up with the right idea for you.