B2B video content is a crucial component of your marketing strategy. Whether generating brand awareness, driving conversions, or building credibility, B2B videos help demonstrate your company's expertise. Check out these 5 B2B video content examples for tips on designing great B2B video content for your business.
B2B Video Content Examples & Tips
1.) Let numbers tell your story.
Statistics aren’t everything, but if you are trying to make a compelling and memorable business case in 90 seconds, backing your offer up with a few compelling data points can go a long way. But don’t feel like you have to make an infographic in motion – a little can go a long way as this video from Staxxon proves.
A few statistics at the beginning of the video help set the stage and capture the viewer’s attention, but high energy footage and simple unscripted sound bites drive the message home.
2.) Don’t be afraid of emotion.
Under every business suit is a living, breathing human being. Great content recognizes both the business needs and the human needs in an audience. Great data points can help soften your audience to your pitch, but emotion can get them to pull the trigger. This spot for Kodak’s M1 Kiosk shows off this principle beautifully.
3.) Design matters.
While we’re on the subject of emotion – don’t underestimate the power of video design. Polished visuals show that your brand is serious. Good active design – like the motion used in this spot for hospital inventory software PIIMS - can keep eyes on your content even if the subject matter is dry or technical.
4.) Know your audience.
Did we mention business people are people? If you know the challenges, pain-points, and day-to-day life of your audience, why not bring them into the story? Take a look at this explainer video for marketing automation tool Sales Fusion.
If your customers recognize themselves in your video content, then they can trust you to design products that fit them like a glove. (To learn more about this video, see the SalesFusion Case Study.)
5.) Think Scalable.
If you just need a video for the front page of your website, then maybe this project is a one and done. But if you have lots of product pages, lots of events, or lots of need for video then it’s a good idea to think ahead. Maybe you can capture extra footage while you already have a crew booked. Maybe you can establish a catchy campaign that scales to multiple use-cases. Or, if you really need a lot of content, you can take things even further.
A Fully Modular Video System Design Makes Future Iterations Fast & Efficient
This video for Concourse Financial isn’t just a one trick pony. It’s actually a fully modular video system that uses liquid layouts, interchangeable graphics systems, and prebuilt tools to make iterating on future videos fast and efficient. Change out part of the layout here, switch a stock image there, and before long you’ve got a brand new video.
The case for a return on investment from using B2B video content as part of your marketing strategy is strong. In a Wyzowl study, 87% of marketers say video has helped them increase traffic, and 94% of marketers say video has helped them increase understanding of product or service. Contact us to learn more about how you can incorporate creative B2B video content solutions into your operation.
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