“I need a video. How much will it cost?”
That is by far the question we get most from potential partners, and unfortunately, it’s a tricky one to answer directly. As Matthew explained last week in budgeting for video, there are a lot of moving parts an pieces that can affect what kind of budget a video production calls for. Everything he wrote is true, but it’s also not a very satisfying answer to the question, so we’ve developed an infographic to help our partners understand some of the bits and pieces that can influence a budget.
Ladies and gentlemen, we present you our blueprint for building a budget for video.
This may not be a perfect guide to answering “How much does a video cost?” but it does at least give some context for how we build our budgets. A good video production should never be a one size all approach.
If you want to start pinning down more exact numbers, the only way to get an accurate perspective on what this means to you is to start making phone calls. Before you pick up the phone, take a look at our updated video production cost guide to get an even better idea about what to consider when budgeting for video.
Remember, its critically important to find a solution that fits you. If you find a production company or videographer that’s advertising a flat charge for video production, you’re not getting a project catered towards your needs. Cookie cutter pricing is only good for cookie cutter solutions. Is a cookie cutter video really going to help you be memorable or stand out?