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Articles—

Marketing Video

the ruff cut

October 20, 2011

Therese talked a little bit about casting last week, but she wasn’t able to talk …

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Marketing Video

What Do People Want?

October 19, 2011

What do people want? If you’re in marketing or advertising, you better know that answer, or …

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Marketing Video

Finding Talent

October 13, 2011

Finding the perfect talent for a specific project is one very important piece to the …

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Marketing Video

Welcoming Emily…

October 11, 2011

Earlier this summer we posted, as we do every year, our Fall internship opportunities. Its …

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Marketing Video

Location Scouting

October 6, 2011

Location, location, location. One big question for every production is “where are we going to …

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Marketing Video

2D Limitations

October 5, 2011

Although I’m mainly the 3D artist, last week I had worked on a few shots …

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Marketing Video

VFX Problem Solving

September 28, 2011

I want to use this post to talk a little bit about problem solving in …

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Marketing Video

The power of video!

September 23, 2011

I was going to write about how integral video is to overall marketing campaigns. Then …

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Marketing Video

Invisible FX

September 20, 2011

Everyone loves the flashy visual effects you see in big budget movie productions, but there’s …

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Marketing Video

Marketing: 5 Steps

September 16, 2011

When you tackle a script for a marketing video, there are lots of factors to …

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Marketing Video

Viral Video

September 13, 2011

Recently someone called in requesting a “viral” video. I was taken aback for a moment …

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Marketing Video

Priorities

September 8, 2011

One major new concept I’m introducing with Demeter is the idea of priorities. At any …

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